CONTENTS MARCH 2020 | VOLUME 19 | NUMBER 3 Cover photo: Shutterstock (www.shutterstock.com) 22 Celebrating, Marketing and Merchandising a Milestone DEPARTMENTS 06 Editor's Letter 08 Headlines/Calendar 27 Pots and Planters Collection The latest innovative and decorative containers to suit gardeners' and decorators' lifestyles. 42 Dirty Secrets Sensory Selling Makes More Sales By Christina Salwitz 42 Sensory Selling Makes More Sales 54 MERCHANDISING It's in the Pantry Garden centers and supply stores are turning to pantry items such as preserves, salsas and sodas to help generate new revenue. By Joe Tacosik Celebrating, Marketing and Merchandising a Milestone As gardeners celebrate a quarter century of Wave Petunias, this anniversary provides garden centers with the opportunity to put a strong gardening brand to work for you. By Claire Josephson 16 Navigating America's Transition to Legal Cannabis FEATURES MARKETING Expanding Ecommerce Independent garden centers can benefit by joining an ecommerce network. By Joey Frongillo 22 Navigating America's Transition to Legal Cannabis A large market of people and businesses are already - or will soon be - growing cannabis as a hobby or as a profession ... and it is creating a potentially new product category for garden centers. By Joshua Mezher 4 | LAWN & GARDEN RETAILER | MARCH 2020 46 66 Event Central Luminaria Night By Teresa McPherson EMERGING MARKETS 54 In This Issue: Houseplant Trends Going Green in the Garden Center FEBRUARY 2020 | LGRMAG.COM 2 | LAWN & GARDEN RETAILER | JANUARY 2020 50 Pohmer On ... Keeping it Focused! By Stan Pohmer 58 Marketplace 62 Ad Index Miss our February Issue? It's now available to view on lgrmag.comhttp://www.shutterstock.com http://www.LGRMAG.COM http://www.lgrmag.com