March 2020 - 47

E
commerce is a way to scale your
passion, vision and ethics - it
helps you visit the homes and
lives of your customers and give them
what they want and need. As of now, the
horticulture industry has really stepped
up its game and created some very cool
online stores for live goods.
Unfortunately for many of those
innovative online sellers of live
goods, their platforms do not include
independent garden centers, as
evidenced by the numerous and
increasing number of online retailers
simply overlooking and stepping
on local independents. But yet, our
industry continues to celebrate them.
The messaging on those innovative
online sellers? " No messy car! Skip the
store! Get plants faster! "
Additionally, other ecommerce
models are leading the IGC market
in the wrong direction. Engaging
ecommerce solely in a local market and
competing for online traffic will not and
does not provide ROI and the revenue
volume desired or required.
Local IGCs should engage ecommerce
in numerous ways, and with varying
objectives. For localized ecommerce,
customer service and convenience is the
primary objective.
Look closely at online efforts
under way impacting the IGC. Unless
independents come together under one
brand and one solution, even greater
numbers of consumers will be lost to
the online sellers than what we had lost
to mass retailers.
Today, everyone has the same
competition: ecommerce! Right now,
it looks like it is Amazon against the
world. This is true for mass retailers and
the IGC in all markets.
Empowering IGCs
EdenGrene, with consumer-facing
brand Bower & Branch, was built to
empower ecommerce for everyone,
except Amazon, of live goods, in all
sizes, with supporting consumer
services. From Plant Whisperers, home
delivery and installation, to design
and build, Bower & Branch provides
consumers with greater choices and
more options - and providing full
accessibility to products and services
alongside partnering brick and mortar
retailers.
This all-inclusive model provides
exclusive benefits for its network
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LGRMAG.COM | 47
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http://www.LGRMAG.COM

March 2020

Table of Contents for the Digital Edition of March 2020

March 2020 - 1
March 2020 - 2
March 2020 - 3
March 2020 - 4
March 2020 - 5
March 2020 - 6
March 2020 - 7
March 2020 - 8
March 2020 - 9
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March 2020 - 47
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