March 2020 - 56

EMERGING MARKETS
Garden centers in medical states should have a
good amount of growing equipment. If you don't, the
hydroponic store down the street will mushroom up.
During this stage of legalization, grows are commonly six
plants indoors. As states transition to recreational, more
hobbyist growers start to grow this plant at home on their
windowsill, or casually disguised in their tomato patch.
The medium-sized grows of six to 40 lights tend to
around selling products for growing the plant. No one is
getting arrested for selling ancillary products that do not
contain any THC or CBD. A 1,000-square-foot area can
easily stock all the items needed to grow cannabis such as
hydroponic nutrients, growing mediums, grow tents and
specialty lighting.
This new marketplace has a wide range of customers.
Not only do a lot of people from very diverse backgrounds
and ages enjoy this plant, but people who don't even
consume it still want to try growing it, as it's one of the
most amazing plants we know of.
At what scale your customer is going to grow largely
depends on your state's legal situation. If you are in an
illegal state, these customers might still be seeking out
the hydroponics store or an online shop for privacy, but a
complete grow kit and grow tent is a good place to start
picking off the lower hanging fruit.
fall out of fashion as grows are forced to scale or fail.
Trends have also proven that when cannabis markets go
recreational, the small semi-pro grower of under six lights
flourishes due to tax increases. Regardless of your state
of legalization, you will always find a local customer base
who want to grow this plant at home, and there is nothing
illegal about selling the goods for them to grow it.
While the expense of stocking new products, or the fear
of putting off customers who have are not of the same
mindset, might give you pause, know that there are far
more customers who will be pleased by the presence of
cannabis and willing to spend money on learning to grow it.
Perhaps most importantly, the sharing of knowledge and
encouragement from your staff is a service a gardening
center might want to consider. It is free to do and it helps
keep one of the most amazing plants free to grow at home
for those in need - after they buy a grow kit from you, of
course.
Joshua Mezher is founder of A Pot for Pot. Learn more at
www.apotforpot.com.
THE ONE THEY ASK FOR BY NAME!
Over 120 of your favorite varieties of
vegetables & herbs
* New Hot Pepper Varieties!
* Exclusive to Independent Garden Centers
* Higher margins, better sell thru
* Point of purchase materials available
Bert R. Hybels, Inc. 1-800-4-HYBELS or email info@hybels.com
Circle 138
56 | LAWN & GARDEN RETAILER | MARCH 2020

http://www.apotforpot.com

March 2020

Table of Contents for the Digital Edition of March 2020

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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
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