March 2022 - 10

HEADLINES/CALENDAR
Ohio. See innovative solutions and best practices
you can take back to your business for greenhouse
growers, garden retailers, nursery growers, or landscape
operation and design.
At the time of writing, we have several outstanding
Hands-On Workshops scheduled, including the highly
anticipated Garden Retail Workshop,
management
workshop, and an off-site course covering the basics for
successful greenhouse growers.
You also won't want to miss our Morning Jolt Keynote
presentation or the annual State of the Industry
presentation with AmericanHort CEO and President
Ken Fisher, Executive Vice President for Advocacy Craig
Regelbrugge, and Chief Economist Charlie Hall, Ph.D.
2. Attend Education Sessions
Cultivate'22 features 100+ education sessions specifically
curated for your entire team. Garden Retail, Greenhouse,
and Nursery will feature specialized education tracks
covering industry essentials and the best tactics for teaching
your team, as well as in-depth management, technology, and
research sessions.
You can also look forward to specific education tracks for
Greenhouse Grown Hemp, Landscapers,
Cultivate'22 will also feature more opportunities for
peer-to-peer learning than ever before, with featured
panels of industry experts and peer roundtable discussions.
If you can't make it to Ohio or you want to continue your
learning after the event, an On-Demand Education Pass
will feature some of the top sessions from Cultivate'22, as
well as online-exclusive programs.
1. Network with Industry Peers
You'll find opportunities to network with peers and make
new connections everywhere you turn at Cultivate'22.
Don't miss out on a few other special activities at Cultivate
where you can mix and mingle, including our annual night
out at Unplugged, a visit to the OSU Cultivar Trials, and a
tour around Franklin Park Conservatory.
Returning again at Cultivate'22 is the Women in
Horticulture Luncheon. This energetic,
educational
networking event will feature a panel of female leaders
in the green industry, as well as keynote Jean Steel, who
will talk about self-responsibility and how to look on the
bright side.
This is the place for you to learn new skills, experience
Interiorscapes,
Business Strategy and Management, and HRI-funded research.
the Ohio History Connection, where she served in multiple
marketing roles.
Skrobot will be based in Columbus, Ohio, the location of
Dümmen Orange North America's corporate office.
Must Have Perennials Debuts Catalog
Must Have Perennials has
released its new product catalog
for 2022-23.
This helpful resource showcases
some exciting new perennial
varieties sure to make welcome
additions to any garden program.
Some standout new additions
include:
* Echinacea Lovely Lolly
* Buddleja 'Butterfly Gold'
* Lychnis 'Petit Henri'
* Heuchera 'Steel City'
* Delosperma 'Orange Crush' and 'Mountain Dew'
The 2022-2023 Must Have Perennials catalog is available at
www.musthaveperennials.com.
Registration Opens March 15 for
Cultivate'22
AmericanHort has announced Cultivate'22 general
registration opens March 15 and hotel accommodations can
be made when registering for the conference. Cultivate'22
will take place July 16-19 at the Greater Columbus
Convention Center in Columbus, Ohio.
10 | LAWN & GARDEN RETAILER | MARCH 2022
industry best practices, and explore plant and product
innovations. Learn more and register at www.americanhort.
org/cultivate.
Cultivate'22 offers the industry's most comprehensive
professional development programming including more than
100 education sessions, workshops and tours conducted
by leading industry experts, educators, and researchers.
Appropriate health and safety precautions will be followed
throughout the event.
Find more details at www.americanhort.org/cultivate.
MarkWatch Creates Video on Plant
Trademark Usage
MarkWatch has released a new video answering
frequently asked questions about the proper usage of
trademarks.
The video answers questions a business might have after
being contacted by MarkWatch. Questions including " What
is a trademark? " or " When should I use italics? " and " When
do I need to use the registered trademark or unregistered
trademark when referencing a protected plant name? " are
answered in the video.
" Trademarks, plant patents, and trying to keep up with
the proper nomenclature can be very confusing, " says Alec
Charais, chief marketing and product development officer
at Bailey Nurseries. " It is our mission at MarkWatch to
bring awareness to the industry about the importance of
displaying the trademark or patent appropriately in all
communications - catalogs, availabilities, online, etc. It is
important to distinguish the trademark, cultivar or variety
name, and a genus or species and use them appropriately so
the value of that intellectual property isn't compromised. "
For more information, visit www.markwatchplants.com.
http://www.americanhort http://www.americanhort.org/cultivate http://www.musthaveperennials.com http://www.markwatchplants.com
March 2022

Table of Contents for the Digital Edition of March 2022
