March 2022 - 24

INDUSTRY PULSE
Fresh
Food
Finds
in the
Garden
Center
Center
Offering a farmers' market or CSA
program can be another way to
connect to your customers.
By Teresa McPherson
D
oes your garden center offer fresh produce
by way of a farmers' market or community
supported agriculture (CSA) program, or are
you considering offering one? We reached out to
our readers to see if they have a farmers' market
on site or offer boxed produce - here's what they
had to say.
Farmers' Fare
Of the IGCs who offer a farmers' market, 40%
said they've offered one for more than 11 years.
But it's not too late to get in the game - just over
one-quarter of respondents (27%) have started one
within the last two years.
Of the fresh produce sold in garden centers,
apples, peaches, berries and pumpkin/squash were
most commonly sold. Other answers we received
included " Everything from asparagus to zucchini "
and " winter squash and lettuce bowls. "
Looking to the future, most garden centers cited
tomatoes and tomato plants as their predicted 2022
best sellers. A few other notable answers were candy,
snacks, barbecue sauce and Satsuma mandarins.
New in '22
What's new for 2022? When it comes to edible
offerings in the garden center, many like to embrace
change. " We change up varieties of our edibles every
year, " one IGC reported. Another said that they'll
stock " Any new items my growers have available. "
" [We] just recently added pastured meats plus
goat cheeses and yogurts, " was another response.
While a few IGCs answered that they hadn't made
up their minds yet, others said they plan to offer
new items including pawpaws, elderberries, " some
exotic fruits (figs shrubs, jujube trees), " kitchencounter
friendly tomato and pepper plants, kiwifruit,
radishes, ginger and fresh beef.
Going Green
National Garden Bureau declared 2022 the " Year
of " Salad Greens in the edibles category (read more
about that on page 22), so we were curious how
many garden centers will make salad greens part of
their year as well. Nearly two-thirds (64%) said they
will. " We sell as many as we can grow, " one garden
center responded. Another said they " always do. "
Two IGCs pointed out that they only sell it in seed
form or only in plant form, as that's how it sells the
best for them.
24 | LAWN & GARDEN RETAILER | MARCH 2022

March 2022

Table of Contents for the Digital Edition of March 2022

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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
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