March 2022 - 8

HEADLINES/CALENDAR
Six New Varieties Earn AAS Awards
All-America Selections has announced six new winners
that brokers, growers and retailers can still add to their 2022
product mix.
All AAS Winners are trialed throughout North America
Top 5 Reasons Cultivate'22 Should
Be Part of Your Summer Plans
By Celina Young, Marketing Communications Specialist
For many, summers are filled with family vacations, pool
days, work outside, and so much more. But for those in
horticulture, the summer also includes a trip to Columbus,
Ohio, for the green industry's must-attend event -
Cultivate!
AmericanHort is excited to welcome the industry back
to the Great Columbus Convention Center July 16-19
once again to experience the premiere event for cultivating
personal, professional, and business growth.
See for yourself why nine out of 10 of attendees
recommend Cultivate as a must-attend event for green
industry peers. Following is a countdown of the Top 5
reasons attendees tell us they attend Cultivate, and why you
should make it a part of your summer plans.
5. Find New and See Existing Vendors
With today's supply chain challenges, it's as important as
ever to solidify your vendor relationships and connect with
new business partners. Explore hundreds of exhibitors from
around the world on the 8+ acre trade show floor providing
products and services to help your business succeed.
Cultivate has a long-standing reputation of bringing
industry,
together
all
segments
of
the
green
from
greenhouse and nursery production to retail, landscape, and
interiorscape businesses, as well as major industry suppliers
and distributors.
4. Explore New Plant Varieties and New Products
Exhibitors at Cultivate bring their latest and greatest
innovations to showcase at Cultivate, making this one of
the most energizing and inspiring parts of the show.
Stop by the New Varieties Zone on the trade show floor
to explore the newest plant varieties the industry has to
offer on stunning display. And as you make your way down
the main concourse, don't miss the New Products Zone to
see more than 35 of the latest products on the market.
3. Look for Industry Trends
The industry's most creative and influential minds
gather at Cultivate each year to connect and share
ideas for where the industry is headed. A terrific way
to get the most out of your visit to Cultivate is by
participating in one of our Industry Production Tours
or Hands-On Workshops.
Industry Production Tours take you on the road to
explore top horticultural businesses around central
Continued on page 10
8 | LAWN & GARDEN RETAILER | MARCH 2022
by professional, independent, volunteer judges who grow
new, never-before-sold entries next to comparisons that
are considered best-in-class. Only those entries that have
superior garden performance, better than the comparisons,
are granted the AAS award designation.
The newest AAS Winners are:
* Celosia 'Flamma' Orange (National)
* Pepper 'Quickfire' F1 (National)
* Torenia 'Summery Love' Pure White F1 (Regional)
* Verbena 'Beats' Purple+White (National)
* Verbena bonariensis 'Vanity' (National)
* Zinnia 'Queeny' Lemon Peach (Regional)
For more information, visit www.all-americaselections.org.
Terra Nova Nurseries Introduces New
Echinacea
Terra Nova Nurseries
recently debuted its new
echinacea Prima 'Tiger', the
latest addition to the echinacea
Prima collection. This echinacea
variety has excellent foliage
and displays fragrant, 4-inch,
orange-gold flowers that cover
the plant for months.
Echinacea Prima 'Tiger' is a great pollinator attractor that
is easy to grow and very versatile. This plant performs well in
borders, mixed beds, masses, and containers. Retailers will
enjoy the dwarf stature and large daisy-like flowers.
The echinacea is hardy to Zones 4-9, and its exposure
allows for full sun. This plant likes to be moderately dry
between waterings. It has a foliage height of 10 inches, a
foliage spread of 10 inches, and a flower height of 16 inches.
Terra Nova Nurseries has created a " Plant Profile " page
and " Grower Recipe " specific to this new variety, which
can be viewed and downloaded for printing at www.
terranovanurseries.com/product/echinacea-prima-tiger.
Dümmen Orange Hires Retail Project
Manager
Dümmen Orange has hired Mallory Skrobot as the
company's new retail project manager for marketing in
North America.
In this position, Skrobot will oversee development,
execution and delivery of digital and print content for instore,
point-of-sale (POS) materials, presentations, photo
shoots and trade events, among other things.
Her responsibilities include managing retail channels
involving independent garden centers, supermarkets and
national stores. She will also be involved with inbound and
outbound retail campaigns.
Prior to joining Dümmen Orange, Skrobot worked for
http://www.all-americaselections.org http://www.terranovanurseries.com/product/echinacea-prima-tiger
March 2022

Table of Contents for the Digital Edition of March 2022
