MERCHANDISING Point of Purchase Grabbing shoppers' attention is one of the best ways to make a sale. Pot wraps from PPC Tempkin nearly scream for people to take a plant home, while holographic care tags for Venus flytraps took home the Favorite New Product award from attendees. POP materials from Henriks Greenhouses play off the Bloomingdale's brown bags, illustrate the mood-boosting power of plants, and tell a repeat, recycle, reuse story. Opportunity to Educate Costa Farms went simpler with its TPIE booth this year but told a few important narratives that would likely interest consumers, too. Its biologicals display showed predatory insects and mites in action with simple signage that read, " Check out the bugs we use that help fight off pests to keep our plants happy and healthy. " Sustainability was also top of mind, with its entire booth being made of cardboard and an interactive wall explaining its new ceramic pot alternative. LGRMAG.COM | 23http://www.LGRMAG.COM