March 2023 - 9

HEADLINES/CALENDAR
eventually evolved into the Hardystarts program manager.
In that capacity, Mandy developed relationships with
breeding companies throughout the world.
" In August 2020, Mandy joined the Syngenta Flowers
production team as a Root-N-Sell account manager. As
Mandy's health would no longer permit her to travel, which
she enjoyed tremendously, Syngenta transitioned her
to sales operation and CRM lead, working closely on the
company's Salesforce.com project.
" Mandy lived life to the fullest and loved with every
ounce of her being. She easily made her way into the
hearts of everyone around her with her positive energy
and fun-loving spirit. Mandy will undoubtedly be missed,
and in the hereafter, she will always be one of us. "
Mandy's family has set up a memorial fund to help care
for her children, Ethan and Reese Foster, at
www.everloved.com/life-of/mandy-gerace.
Monrovia Announces Pollinator
Plant Giveaway
Monrovia has launched its 2023 Bee a Winner giveaway
program, intended to help create buzz at local garden
centers with an easy and fun consumer contest. This
program is a great way to celebrate and promote National
Pollinators Month and Pollinator Week in June.
" More than 80% of consumers we surveyed say they're
interested in pollinator plant collections, " says Katie
Tamony, chief marketing officer. " We wanted to provide
our garden center customers with a way to capitalize on
this interest. We've made it easy for IGCs to participate and
simple for their customers to enter. It's a great way to drive
late season traffic, add new subscribers to email lists and
grow social media following. "
Here's how it works:
* Garden centers who place a minimum order of
Monrovia's pollinator-friendly plants will receive
10 additional 1-gallon plants, for free, to use as
customer prizes.
* Monrovia will supply " Bee a Winner " POP free with
orders. IGCs include the signage in their in-store
display, along with the pollinator-friendly plants. An
entry form link and code are included on the posters
and counter cards.
* Garden centers add the entry form link to their
website. Monrovia will manage the entries and choose
winners specific to participating garden centers. When
the contest is over, Monrovia will share opt-in email
leads with its customers.
Monrovia is also providing promotional materials,
including email, social and public relations tools, templates,
and content examples. Participating garden centers must
enroll by April 1. The promotion will run June 1 through
25. Contact your Monrovia sales team member for more
information. Full details are available here: https://
go.monrovia.com/pollinator-contest-retailer.
Schultz Granular Plant Foods
A Bountiful Crop of Benefits for your business!
Catalog & Product line @ knoxfert.com/schultz
Schultz is a registered trademark of Spectrum Brands.
Sch
Circle 105
LGRMAG.COM | 9
tere
tradema
http://www.Salesforce.com http://www.everloved.com/life-of/mandy-gerace http://https:// http://go.monrovia.com/pollinator-contest-retailer http://www.knoxfert.com/schultz http://www.LGRMAG.COM
March 2023

Table of Contents for the Digital Edition of March 2023
