March 2024 - 16

MERCHANDISING
Dried florals were prominently displayed at the store's
entrance during Chalet's seasonal " Grow " theme.
Demand for Chalet's charcuterie offerings has
skyrocketed in the last few years, and merchandising
all components together helps increase sales.
Outdoors, a stunning garden display showcases
the company's landscape service capabilities.
with the needed top dressing and amendments,
and at Christmas, evergreen wreaths are displayed
alongside wreath hangers and bows.
" People don't have to think about it; they just
start grabbing and filling their baskets or carts, "
Hoerst said.
Identifying Emerging Categories
Keeping a finger on the pulse is critical to
retail success.
" We're pretty much at a point where if we bring
in something new, something has to go, " Hoerst
said. " As we look at products or categories, we ask,
'Where's our opportunity? This isn't doing well.
What do we think can?' "
For Chalet, several trending categories emerged
during COVID that have stuck throughout the past
three years.
Children's activities (beyond children's gifts
and gardening), apparel (including garden apparel
such as overalls), outdoor entertaining (yard décor,
serving pieces, games and firepits) and gourmet
foods (unusual items people are less likely to see at
the grocery store) are all hot, according to Hoerst.
The Art of Buying
Hoerst's buying team shops the markets,
specifically Atlanta and Dallas twice a year, along
16 | LAWN & GARDEN RETAILER | MARCH 2024

March 2024

Table of Contents for the Digital Edition of March 2024

Editor's Letter
Table of Contents
AmericanHort: Unearth Your Potential
Headlines/Calendar
Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
Merchandising: Making Beautiful Simple
Merchandising: Revamp Your Retail Series: Signage
Special Advertising Section: Pots & Planters
Showcase: Outdoor Living
Green Goods: A Need for Natives
Showcase: Garden Pharmacy
Trade Shows: Strong Start for 2024
Management: How to Attract Employees with a Marketing Mindset
Showcase: Garden Center Tech
Marketplace
Ad Index
5 Minutes With: Derek Ellis
March 2024 - 1
March 2024 - 2
March 2024 - 3
March 2024 - Editor's Letter
March 2024 - 5
March 2024 - Table of Contents
March 2024 - 7
March 2024 - AmericanHort: Unearth Your Potential
March 2024 - 9
March 2024 - Headlines/Calendar
March 2024 - 11
March 2024 - Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
March 2024 - 13
March 2024 - Merchandising: Making Beautiful Simple
March 2024 - 15
March 2024 - 16
March 2024 - 17
March 2024 - Merchandising: Revamp Your Retail Series: Signage
March 2024 - 19
March 2024 - 20
March 2024 - 21
March 2024 - Special Advertising Section: Pots & Planters
March 2024 - 23
March 2024 - 24
March 2024 - 25
March 2024 - Showcase: Outdoor Living
March 2024 - 27
March 2024 - Green Goods: A Need for Natives
March 2024 - 29
March 2024 - 30
March 2024 - 31
March 2024 - Showcase: Garden Pharmacy
March 2024 - 33
March 2024 - Trade Shows: Strong Start for 2024
March 2024 - 35
March 2024 - 36
March 2024 - 37
March 2024 - 38
March 2024 - 39
March 2024 - Management: How to Attract Employees with a Marketing Mindset
March 2024 - 41
March 2024 - 42
March 2024 - Showcase: Garden Center Tech
March 2024 - Marketplace
March 2024 - 45
March 2024 - 46
March 2024 - 47
March 2024 - 48
March 2024 - Ad Index
March 2024 - 5 Minutes With: Derek Ellis
March 2024 - 51
March 2024 - 52
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