March 2024 - 17
MERCHANDISING
with vendor and garden shows, distributor
shows, digital websites, and vendor visits, to
find a good product mix. Also, watching other
retailers and social media leads to both product
and display inspiration.
Hoerst has an extensive background in
buying and merchandising - and hiring staff
that excels on these teams. His following tips
can help even the most seasoned team member:
* " Do not buy for yourself. You have to know
who your customer is. That's pretty basic,
but you need to think about it often and
believe in what you buy. "
* " Don't expect to just put [product] on a shelf
and watch it walk out the door. Buy what you
believe in, and then support it with displays or
marketing or POP. "
* " Take a risk. If you don't fail, you're not a
good buyer. "
* " Watch your product and move stale product.
You can't buy more if you still have that sitting
on the shelf. "
* " [Stale product] doesn't have to be a sale or
a donation or a dump. Rework it, get creative
with it, but make sure you watch it and
move it. "
Merchandising at Chalet focuses on the
relationship of products, with each item
supporting the others in a display.
LGRMAG.COM | 17
http://www.coastofmaine.com
http://www.LGRMAG.COM
March 2024
Table of Contents for the Digital Edition of March 2024
Editor's Letter
Table of Contents
AmericanHort: Unearth Your Potential
Headlines/Calendar
Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
Merchandising: Making Beautiful Simple
Merchandising: Revamp Your Retail Series: Signage
Special Advertising Section: Pots & Planters
Showcase: Outdoor Living
Green Goods: A Need for Natives
Showcase: Garden Pharmacy
Trade Shows: Strong Start for 2024
Management: How to Attract Employees with a Marketing Mindset
Showcase: Garden Center Tech
Marketplace
Ad Index
5 Minutes With: Derek Ellis
March 2024 - 1
March 2024 - 2
March 2024 - 3
March 2024 - Editor's Letter
March 2024 - 5
March 2024 - Table of Contents
March 2024 - 7
March 2024 - AmericanHort: Unearth Your Potential
March 2024 - 9
March 2024 - Headlines/Calendar
March 2024 - 11
March 2024 - Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
March 2024 - 13
March 2024 - Merchandising: Making Beautiful Simple
March 2024 - 15
March 2024 - 16
March 2024 - 17
March 2024 - Merchandising: Revamp Your Retail Series: Signage
March 2024 - 19
March 2024 - 20
March 2024 - 21
March 2024 - Special Advertising Section: Pots & Planters
March 2024 - 23
March 2024 - 24
March 2024 - 25
March 2024 - Showcase: Outdoor Living
March 2024 - 27
March 2024 - Green Goods: A Need for Natives
March 2024 - 29
March 2024 - 30
March 2024 - 31
March 2024 - Showcase: Garden Pharmacy
March 2024 - 33
March 2024 - Trade Shows: Strong Start for 2024
March 2024 - 35
March 2024 - 36
March 2024 - 37
March 2024 - 38
March 2024 - 39
March 2024 - Management: How to Attract Employees with a Marketing Mindset
March 2024 - 41
March 2024 - 42
March 2024 - Showcase: Garden Center Tech
March 2024 - Marketplace
March 2024 - 45
March 2024 - 46
March 2024 - 47
March 2024 - 48
March 2024 - Ad Index
March 2024 - 5 Minutes With: Derek Ellis
March 2024 - 51
March 2024 - 52
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