March 2024 - 30

GREEN GOODS
tips for promoting
native plants
For garden centers looking to increase their native
plant sales, Pollinatives owner Donald Gerber
offers the following advice.
* Identify the plants as native. Designate a clearly
marked space for all your native plants - and
only natives, he said. " Be diligent about what goes
there because if you have non-natives mixed in it
could hurt your reputation with the native plant
enthusiasts, " Gerber said.
* Train your employees. " Make sure they know
what native plants are, their benefits, which
ones you carry. "
* Reach out to your local native plant society, as well
as Wild Ones chapters (mostly in the Northeast),
Master Naturalist organizations and even water
utilities, which often have conservation programs
that include removing your lawn.
* Invite local experts to have classes/workshops
at your store to educate the customers. " They
are a great partner for us, " Gerber said.
Texas (NPSOT) plant sales were selling out in hours.
" People were lining up to get in. It seemed like there was
enough demand for a niche specialty retail nursery, so we
built one. "
Seeking Resilience in the Garden
Pollinatives opened in September 2023 and draws in
a range of customers, said Gerber. While it's primarily
women over 40, which he said he expected, " I've been
pleasantly surprised by the amount of men and younger
people. We get some younger couples, millennials mostly,
some Gen Z, who have purchased a home and want to
consider the environment as they get into landscaping it,
as well as a number of LGBTQ+ customers who seem to
be more environmentally conscious.
" Most are local, within 30 to 50 miles. San Antonio is a
big metro area, so most people consider anything less than
a 30-minute drive to be close by. "
Gerber said customers come in looking for what he calls
more resilient landscapes.
" Here in South Texas, we've experienced some very
extreme weather over the past three years. Winter Storm
Uri [in February 2021] dumped a few inches of snow
and brought 99 consecutive hours below freezing. This
past summer, we had a record 74 days over 100° F - the
previous record was 59 days.
Elevate your customers' outdoor experience
with the perfect products to turn their outdoor
spaces into dreamy oases.
LOOKBOOK
In our Garden & Outdoor Living
Lookbook you'll discover the
must-have items your customers
are yearning for in their gardens.
7
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to view and download.
PRESENTED BY
30 | LAWN & GARDEN RETAILER | MARCH 2024

http://www.GiftShopMag.com/GardenLookbook

March 2024

Table of Contents for the Digital Edition of March 2024

Editor's Letter
Table of Contents
AmericanHort: Unearth Your Potential
Headlines/Calendar
Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
Merchandising: Making Beautiful Simple
Merchandising: Revamp Your Retail Series: Signage
Special Advertising Section: Pots & Planters
Showcase: Outdoor Living
Green Goods: A Need for Natives
Showcase: Garden Pharmacy
Trade Shows: Strong Start for 2024
Management: How to Attract Employees with a Marketing Mindset
Showcase: Garden Center Tech
Marketplace
Ad Index
5 Minutes With: Derek Ellis
March 2024 - 1
March 2024 - 2
March 2024 - 3
March 2024 - Editor's Letter
March 2024 - 5
March 2024 - Table of Contents
March 2024 - 7
March 2024 - AmericanHort: Unearth Your Potential
March 2024 - 9
March 2024 - Headlines/Calendar
March 2024 - 11
March 2024 - Innovative Ideas: Expanding Your Product Mix: A Personal Narrative
March 2024 - 13
March 2024 - Merchandising: Making Beautiful Simple
March 2024 - 15
March 2024 - 16
March 2024 - 17
March 2024 - Merchandising: Revamp Your Retail Series: Signage
March 2024 - 19
March 2024 - 20
March 2024 - 21
March 2024 - Special Advertising Section: Pots & Planters
March 2024 - 23
March 2024 - 24
March 2024 - 25
March 2024 - Showcase: Outdoor Living
March 2024 - 27
March 2024 - Green Goods: A Need for Natives
March 2024 - 29
March 2024 - 30
March 2024 - 31
March 2024 - Showcase: Garden Pharmacy
March 2024 - 33
March 2024 - Trade Shows: Strong Start for 2024
March 2024 - 35
March 2024 - 36
March 2024 - 37
March 2024 - 38
March 2024 - 39
March 2024 - Management: How to Attract Employees with a Marketing Mindset
March 2024 - 41
March 2024 - 42
March 2024 - Showcase: Garden Center Tech
March 2024 - Marketplace
March 2024 - 45
March 2024 - 46
March 2024 - 47
March 2024 - 48
March 2024 - Ad Index
March 2024 - 5 Minutes With: Derek Ellis
March 2024 - 51
March 2024 - 52
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