March 2025 - 12

HEADLINES/CALENDAR
10. Backyard fruit. Growing fruit is gaining popularity
alongside vegetable gardening, appealing to both
professionals and hobbyists. Many gardeners are
incorporating fruit trees to combine delicious harvests
with garden beauty.
5 New AAS Winners Announced
All America Selections
Basil 'Piedmont'
Cauliflower 'Murasaki
Fioretto 70 F1'
(AAS) has announced
five new AAS Winners
for the 2025 gardening
season. This brings the
total number of 2025
AAS Winners to 20.
All AAS Winners are
trialed throughout North
America by professional,
independent volunteer
judges who grow new,
never-before-sold entries
next to comparisons
that are considered
best-in-class. Only
those entries that
have superior garden
performance, better than
the comparisons, are
granted the AAS Award
designation.
The newest AAS
Winners for 2025 are:
* Basil 'Piedmont' -
Regional Winner
Celosia 'Flamma Pink'
* Cauliflower 'Murasaki
Fioretto 70 F1' -
National Winner
* Celosia 'Flamma
Pink' - National
Winner
* Vinca 'Sphere
Polkadot' -
National Winner
Vinca 'Sphere Polkadot'
* Zinnia 'Crestar Mix'
- National Winner
All AAS Winners are
Zinnia 'Crestar Mix'
marketed through social
media, public relations
and trade shows and are
grown in AAS Display and
Introduction Gardens
across North America. In
addition, the AAS office
creates and maintains a
12 | LAWN & GARDEN RETAILER | MARCH 2025
variety of marketing pieces and resources for anyone in
the industry to use, available at all-americaselections.org.
Ball Seed Releases Brochure
Ball Seed has
released the 2025
edition of its
combined THRIVE
and FLOURISH
printed brochure for
landscaper solutions
and garden center
inspiration.
This annual guide
offers expert plant
recommendations to
greenhouse growers
to help them build
top-performing
landscape programs
and engage their
retail customers.
The topics and categories are curated by Ball Seed
landscape business manager Jeff Gibson, with the goal
of growing the next generation into the gardeners they
aspire to be. To that end, the 2025 guide showcases
dozens of new introductions, plus tried-and-true varieties
for across North America.
" Growers have an opportunity to engage the next
generation on many levels and build lasting bonds between
the plants they offer and what the consumer seeks from
the green industry, " Gibson said. " The good news is this
new generation is already drawn to plants, and this year's
THRIVE and FLOURISH guide connects the grower to the
current market trends. "
The 2025 THRIVE and FLOURISH guide is available online
at catalog.ballseed.com/view/414373993. Contact your
Ball Seed sales representative or Ball ColorLink associate at
800-879-BALL to request a printed copy.
Axiom Releases Gardener
Survey Results
New and novice gardeners who started gardening in
the past four years will keep gardening in 2025; however,
fewer will increase their garden spending and time spent
gardening in the coming year, according to a newly released
report from Axiom Marketing.
" New and novice gardeners seem to be planning on
moderating their garden pursuits in 2025, " said Mike Reiber,
Axiom Marketing CEO. " Despite high satisfaction and feelings
of success, most plan to spend the same amount of money
and time in 2025. Fewer will increase their garden purchases
and their time spent in the garden compared to 2024. "
http://www.all-americaselections.org http://catalog.ballseed.com/view/414373993
March 2025

Table of Contents for the Digital Edition of March 2025
