May 2022 - 12

MARKETING
The Hamptons-themed garden in 2022.
One of the garden displays in 2011.
Signs of Spring
Hicks Nurseries, Long Island's largest garden center,
kicked off the spring season with its 32nd annual
Flower & Garden Show.
By Teresa McPherson
S
pring came earlier than usual this year on Long Island, New York,
when Hicks Nurseries hosted its 32nd annual Flower & Garden
Show in March. Built from scratch each year in a 20,000-square-foot
greenhouse, the event provides ample room for visitors to explore the
gardens while maintaining a safe distance from others. The production
includes over 3,000 plants and 200 different varieties, some of which
were forced to bloom in heated greenhouses prior to the show.
Show Origins
Eleni Roselli, director of marketing at Hicks Nurseries, says the show
was inspired by a peer group that had several members that hosted a
garden expo each spring.
" They would host their vendors and other local businesses for a weekend
gardening event. Seeing their success, we decided to give it a try to get
customers into the store pre-season and stimulate sales, " she says. " We
invited our vendors in to speak directly to our customers and showcase
new products. We featured small gardens that accompanied those booths. "
She says the first show started in 1990 as a garden expo over one
weekend, and later expanded into two weekends. The second weekend was
called the " Horticultural Fair " and featured booths with local gardening
clubs and organizations. Thanks to March's unpredictable weather, the
show was then expanded to cover three weekends and the focus was
shifted to showcasing the gardens exclusively.
12 | LAWN & GARDEN RETAILER | MAY 2022
The Flower Show booth that was used from
1992-2003.
Roselli says the show has evolved into the
garden center's signature event, with seven to
eight large-scale garden designs in full bloom in
the 20,000 square foot greenhouse.
" It is our official kick-off to the spring season, "
she says.
Getting the Word out
Roselli says Hicks Nurseries spreads the word
about the Flower & Garden Show in a number
of ways:
* A press release sent out on the wire to the
local region a month before the event
* Pitching the event to local news stations to
come cover it
* Email to 40,000 subscribers starting a
month before the event and continuously
reminding them throughout
During the event, Hicks has a special pre-season
sale to entice customers to shop early and stock
up on spring gardening staples.

May 2022

Table of Contents for the Digital Edition of May 2022

May 2022 - 1
May 2022 - 2
May 2022 - 3
May 2022 - 4
May 2022 - 5
May 2022 - 6
May 2022 - 7
May 2022 - 8
May 2022 - 9
May 2022 - 10
May 2022 - 11
May 2022 - 12
May 2022 - 13
May 2022 - 14
May 2022 - 15
May 2022 - 16
May 2022 - 17
May 2022 - 18
May 2022 - 19
May 2022 - 20
May 2022 - 21
May 2022 - 22
May 2022 - 23
May 2022 - 24
May 2022 - 25
May 2022 - 26
May 2022 - 27
May 2022 - 28
May 2022 - 29
May 2022 - 30
May 2022 - 31
May 2022 - 32
May 2022 - 33
May 2022 - 34
May 2022 - 35
May 2022 - 36
May 2022 - 37
May 2022 - 38
May 2022 - 39
May 2022 - 40
May 2022 - 41
May 2022 - 42
May 2022 - 43
May 2022 - 44
May 2022 - 45
May 2022 - 46
May 2022 - 47
May 2022 - 48
May 2022 - 49
May 2022 - 50
May 2022 - 51
May 2022 - 52
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com