MERCHANDISING Retail Inspiration at California Spring Trials: Part 1 Put these ideas from plant breeders at CAST into your own retail displays. By Stephen Kloosterman A fter a two-year hiatus due to COVID-19, the team at Lawn & Garden Retailer hit the road in late March to attend California Spring Trials (CAST). Not only did we witness some breathtaking plants in the pipeline for 2023, we also were inspired by the displays put together by the plant-breeding companies. Here are photos of some of those displays and marketing concepts - we hope they serve as a muse for your own retail displays. Selfie Stations A few places we visited were ready and waiting for photo opportunities. Danziger had a backdrop of a 1960s minibus complete with hippie headgear, colorful pins and snarky signs, under the tagline " California Dreamin'. " 24 | LAWN & GARDEN RETAILER | MAY 2022