May 2022 - 36

TECHNOLOGY
Digital Payments
on the Rise
T
he use of digital payments started a few years before
2020, but once the COVID pandemic came along, these
touchless payment options became a must-have option
for any retailer doing business online, in person or both.
In fact, the report " The State of Retail Payments In 2020, "
released by Forrester Research, senior analyst Lily Varon,
revealed that 19% of U.S. adults used a digital payment
in-store for the first time ever during the pandemic's first
few months. Additionally, 62% of consumers overall used a
smartphone to make a contactless payment.
Leon Buck, vice president of government relations banking
and financial services for the National Retail Federation
shared that these numbers are just the tip of the iceberg
of what's been happening since, as digital payments have
become the norm for many over the last year.
" It's become a lot more popular, " he says. " We did a survey
among our retail members a few months into the pandemic
and almost 70% said they were now accepting contactless
payments and that's probably closer to 75% now. "
36 | LAWN & GARDEN RETAILER | MAY 2022
By Keith Loria
The pandemic resulted in more garden retailers turning to digital payment methods.
What has really increased, he noted, were third-party wallet
platforms like Apple Pay, Google Pay and some retailers even
have their own.
Garden Centers Make Change
When the pandemic first hit, and customers feared
leaving their homes and interacting with people, savvy
garden centers began offering contactless payment options,
including selling online and implementing contactless
checkout and pickup options in-store.
Country Mile Gardens, a family-owned and operated
garden center in Harding, New Jersey, constructed two
custom, positive-pressure checkout sheds equipped for
contactless transactions.
" We wanted to keep our employees and their families
as safe as possible and provide a safe experience for our
customers, " Thomas Gallo, owner. " They worked out better
than we could have imagined and now we'll be using them
during the busy season from now on. "

May 2022

Table of Contents for the Digital Edition of May 2022

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