May 2023 - 23

MARKETING
Plntd has become a
bit of an oasis and a
place where shoppers
love taking photos to
post on social media,
tagging the business.
The kids get to keep little
aprons and gloves along with
the personalized pot they
created and their new plant.
Staying True
Plntd's company values -
seen posted in the shop -
are wellbeing, adaptability,
community, growth and
eco-friendly practices.
" Everything that we do,
we try to always make sure
that we're hitting all or
most of those with every
new direction we're going
in, with every new brand
that we're bringing in, with
every new product that
we're ordering, " Lauren says,
" that it falls within those
values so that we're staying
true to who we are. "
The store's first Christmas, Danielle and Lauren tried
to bring in some larger trees, but it was really the mini
ones that ended up being
popular. These small lessons
learned don't become
detrimental, however,
largely because of Plntd's
ability to adapt.
" We do a good job of
being very reactionary
to things, " Danielle says.
" When we do try something
new, we do it in a small way
at first, so that it doesn't
feel like a huge letdown if it
didn't work out. "
A new business no doubt
Non-plant products are sourced
from local businesswomen
whose stories are featured in
the displays, and custom pots
are printed in-house.
comes with its challenges,
but when asked about what
hasn't worked out well in
the first couple years of
the business, Danielle and
Lauren had a hard time
coming up with anything.
" It feels like a 'pinch-me'
moment everyday, " Danielle says. " Like, 'Oh, my gosh, we actually
have a store.' "
LGRMAG.COM | 23

http://www.LGRMAG.COM

May 2023

Table of Contents for the Digital Edition of May 2023

Editor's Letter
Table of Contents
Headlines/Calendar
Editors’ Picks
CONSUMER TRENDS: 5 Floral Trends for 2023
MANAGEMENT: Bring on the Dragons
MARKETING: Plntd in the Community
Product Focus: Garden Accents and Décor
Organics in the Garden Center
MANAGEMENT: Beyond the Brick and Mortar
SOCIAL MEDIA: Social Media and Horticulture
MARKETING: Leveraging Resources
Pohmer On … What’s Your Focus? By Stan Pohmer
Product Focus: Organics
Marketplace
Ad Index
5 Minutes with … Stephanie Fleming By Teresa McPherson
May 2023 - 1A
May 2023 - 1B
May 2023 - 1C
May 2023 - 1D
May 2023 - 1
May 2023 - 2
May 2023 - 3
May 2023 - Editor's Letter
May 2023 - 5
May 2023 - Table of Contents
May 2023 - 7
May 2023 - Headlines/Calendar
May 2023 - 9
May 2023 - 10
May 2023 - 11
May 2023 - Editors’ Picks
May 2023 - 13
May 2023 - CONSUMER TRENDS: 5 Floral Trends for 2023
May 2023 - 15
May 2023 - 16
May 2023 - 17
May 2023 - MANAGEMENT: Bring on the Dragons
May 2023 - 19
May 2023 - MARKETING: Plntd in the Community
May 2023 - 21
May 2023 - 22
May 2023 - 23
May 2023 - 24
May 2023 - 25
May 2023 - Product Focus: Garden Accents and Décor
May 2023 - Organics in the Garden Center
May 2023 - 28
May 2023 - 29
May 2023 - 30
May 2023 - 31
May 2023 - 32
May 2023 - 33
May 2023 - MANAGEMENT: Beyond the Brick and Mortar
May 2023 - 35
May 2023 - 36
May 2023 - 37
May 2023 - SOCIAL MEDIA: Social Media and Horticulture
May 2023 - 39
May 2023 - MARKETING: Leveraging Resources
May 2023 - 41
May 2023 - Pohmer On … What’s Your Focus? By Stan Pohmer
May 2023 - 43
May 2023 - 44
May 2023 - Product Focus: Organics
May 2023 - Marketplace
May 2023 - 47
May 2023 - Ad Index
May 2023 - 49
May 2023 - 5 Minutes with … Stephanie Fleming By Teresa McPherson
May 2023 - 51
May 2023 - 52
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