May 2024 - 12

GREEN GOODS
Home Cutting Gardens
FROM SOIL TO CENTERPIECE:
Demand for fresh flowers continues to rise - here are some of the top trends in cut
flowers and some new varieties to entice customers to grow a cutting garden.
By Teresa McPherson
C
ut flowers aren't just for special occasions
like weddings and anniversaries; many
homeowners are growing their own cut
flower gardens to have a monthslong supply of
fresh flowers for their home and for gifting.
According to a study from Future Market
Insights, the cut flower industry is estimated to
be worth $39.5 billion this year and will reach
$64 billion by 2034. The growing trend of using
cut flowers for weddings, special occasions and
celebrations is influencing the market, as well as
rising disposable incomes, according to the report.
Garden centers can set customers up for
success by promoting cut flower-friendly annuals
and perennials, as well as add-on items like
fertilizer, clippers and other flower care products.
In addition, consider holding classes on cut flower
gardening - seed starting or selecting suitable
varieties in the spring, and a flower arranging
class once the flowers are in bloom.
When promoting cutting gardens to your
customers, here are some trends to consider.
Flowering Shrubs
Flowering shrubs are well-suited for cuttings,
with less labor involved than planting annuals
or bulbs. In fact, annual maintenance is
required for many flowering shrubs, so cutting
the flowers when they are in bloom also helps
with pruning and shaping the shrubs - which
benefits both the plant and your customers!
" Reblooming hydrangeas like Endless Summer,
which produce successive flowers through a hard
fall frost, fill the garden with blooms - and
produce enough to also create cut arrangements
12 | LAWN & GARDEN RETAILER | MAY 2024
Elevate your IGC's cut
flower display with eyecatching
wall displays like
this one seen at Syngenta
Flowers' CAST location.
Photo by Teresa McPherson.

May 2024

Table of Contents for the Digital Edition of May 2024

Editor's Letter
Table of Contents
Headlines/Calendar
Innovative Ideas: Can We Talk?
Green Goods: From Soil to Centerpiece: Home Cutting Gardens
Showcase: Garden Accents & Décor
Management: Revamp Your Retail Series: Pricing Products
Showcase: Birding & Wildlife
Management: Your Revenue Product Mix Matters
Showcase: Kid-Friendly
Marketplace
Ad Index
5 Minutes With ... : Karli Heineman
May 2024 - 1A
May 2024 - 1B
May 2024 - 1C
May 2024 - 1D
May 2024 - 1
May 2024 - 2
May 2024 - 3
May 2024 - Editor's Letter
May 2024 - 5
May 2024 - Table of Contents
May 2024 - 7
May 2024 - Headlines/Calendar
May 2024 - 9
May 2024 - Innovative Ideas: Can We Talk?
May 2024 - 11
May 2024 - Green Goods: From Soil to Centerpiece: Home Cutting Gardens
May 2024 - 13
May 2024 - 14
May 2024 - 15
May 2024 - 16
May 2024 - 17
May 2024 - Showcase: Garden Accents & Décor
May 2024 - Management: Revamp Your Retail Series: Pricing Products
May 2024 - 20
May 2024 - 21
May 2024 - 22
May 2024 - 23
May 2024 - Showcase: Birding & Wildlife
May 2024 - 25
May 2024 - Management: Your Revenue Product Mix Matters
May 2024 - 27
May 2024 - Showcase: Kid-Friendly
May 2024 - 29
May 2024 - Marketplace
May 2024 - 31
May 2024 - 32
May 2024 - Ad Index
May 2024 - 5 Minutes With ... : Karli Heineman
May 2024 - 35
May 2024 - 36
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