May 2024 - 13

GREEN GOODS
without leaving just green leaves, " said Ryan
McEnaney, marketing and communications
manager, Bailey Nurseries. " The newest introduction,
reblooming hydrangea 'Pop Star', has set the new
standard for speed to rebloom, so this is my current
favorite for cut arrangements because of how fast it
produces new flowers. It's fantastic
to market to consumers as a great
landscape option that can stay filled
with flowers, even if you cut blooms
for arrangements. "
Monochromatic Moods
While bold color combinations might still be in
style, monochromatic floral arrangements highlight
the beauty of a single shade and show the power of
simplicity, according to Cascade Floral Wholesale.
According to their blog post, Floral Trends to Look Out
for in 2024, " Think of it as a celebration of one shade
and its rich tones, creating an elegant and cohesive
atmosphere. You can also emphasize shape by selecting
various statement blossoms and accent flowers, leading
to true sculptural art within a single bouquet. "
Garden centers can use this by making arrangements
and color blocking displays - perhaps highlighting
Pantone's 2024 Color of the Year, Peach Fuzz, and the
range of tones and hues that complement it.
Factor in Fragrance
Fragrance is a big part of why homeowners opt for
cut flower arrangements in the home. The scent of fresh
spring lilacs or the classic rose can bring a sense of
wellness or relaxation.
Every year, Monrovia conducts consumer research,
asking 1,400 homeowners who have purchased plants
and are planning to do outdoor projects about their
interests. They've found that consumers' interest in
fragrance is growing.
" We are seeing interest in fragrant flowers expand,
especially when tied to the idea of gardening for
relaxation and wellness. Our research shows that this
trend has been on the rise since 2020, " said Katie Tamony,
chief marketing officer and trendspotter at Monrovia.
" Gardening has increasingly become an activity that
allows us to remove ourselves from the noise of life.
Home gardeners tell us that it makes them feel energized
and rejuvenated, giving them a more positive outlook,
and contributing to better mental health. Fragrant
flowers can be a big part of boosting those positive
feelings. Bringing flowers from the garden inside provides
even more benefits. "
For many years, breeding work in roses focused on
disease resistance, which sacrificed fragrance, but
modern breeding is bringing fragrance back, Tamony said
Monrovia's new Eau de Parfum rose collection features
exceptionally fragrant and disease-resistant roses. The high
petal count and color-saturated blooms are great for the
landscape and cutting gardens, she said.
1
2
Cut Flowers
Highlights
These new varieties for
2025 on display in California
will make stunning cut
flowers - consider adding
them to your benches.
1. Schoneveld Breeding
Gerbera Joybera Series (shown: 'Joybera White')
Schoneveld Breeding has added this amazing
uniform gerbera to its assortment, with eight
colors available. The series has been developed
with flower count, usability and uniformity
as a focus. The plant typically provides three
flowers immediately from the first flowering.
Outstanding shelf life.
2. HilverdaFlorist
Garden Gerbera 'Garvinea Cheeky Hot Pink'
The first hot pink variety within the Garvinea
Cheeky series, this quick-to-grow variety has a
compact and uniform growing habit. Cheeky
Hot Pink is extremely rich flowering. The small
flowers will show from spring until frost.
Garden Gerbera 'Garvinea Sweet Blaze'
This flaming color combination is the newest
addition to the Garvinea Sweet series, offering
sturdy garden gerberas. Garvinea varieties have
great weather tolerance and provide flowers
from early spring until the first frost for three
seasons straight.
Garden Gerbera 'Garvinea Sweet Maggie'
Sweet like candy, 'Garvinea Sweet Maggie' is the
first hot pink variety with a green center in the
Garvinea Sweet series. The variety has a semidouble
flower shape and is excellent for borders
and landscaping.
LGRMAG.COM | 13
CAST
http://www.LGRMAG.COM
May 2024

Table of Contents for the Digital Edition of May 2024
