May 2024 - 16

SPECIAL ADVERTISING SECTION
Insecticides * Fungicides * Herbicides * Fertilizers
Our Roots Run Deep
VPG's Roots Run Deep
Since 1968, VPG, better known as " the ferti*lome®
people, "
has existed to strengthen, empower and support locally
owned merchants. According to VPG's bylaws, ferti*lome®
and Hi-Yield®
products will never be found on the shelves
of a publicly-traded big box store. VPG brands are offered
exclusively to independent merchants, giving them a
superior product that their customers can't buy elsewhere.
Reaping The Harvest
VPG stock is wholly owned by independent merchants who
have met the qualifications for ownership.
VPG returns 100% of yearly earnings from operations to
qualified patron-owners in the form of a Patronage Refund.
The Patronage Refund is paid as 20% cash and 80% stock at
the end of VPG's fiscal year. Refunds transition to 100% cash
after the merchant is fully vested at 5600 shares of VPG Stock.
As an example, last year VPG's Patronage Refund was
8.296%. A Member purchasing $10,000 in VPG Products
would have received a Patronage Refund of $829.60 last year.
The Member would have received 632 shares of VPG Stock
(the stock is valued at $1.05 per share) and a $165.92 check.
A fully vested Member that has accumulated 5600 of stock
would have received a check for $829.60.
Members with multiple locations are combined as a single
VPG Stockholder and receive one Patronage Refund, unless
otherwise directed.
Unique By Nature
Being a VPG patron-owner offers merchants a very unique
advantage. Patron-owners have more than just an exclusive
product; ownership offers protection from competitors,
increased profit, and control over the company direction.
VPG is a one-of-a-kind organization that was initially
seeded with a $400 investment, cultivated with patronowners'
hard work and dedication, and has thrived over
many generations. Patron-owners have since yielded
over $320,000,000 back in Patronage Refunds.
The Brands
ferti*lome®
is a complete line of premium herbicides,
pesticides, fungicides and fertilizers. The ferti*lome®
brand is highly merchandised with attractive, easy to
understand labeling and point of purchase sales aids.
And as our flagship brand, the ferti*lome®
name has
been recognized for over 50 years.
Because ferti*lome®
is dedicated to making products
that allow everyone to feel good about their lawn
and garden choices, our all-natural product line has
expanded and transitioned from Natural Guard into the
ferti*lome®
that are OMRI listed for organic use... and counting!
Hi-Yield®
is the most competitively priced, complete
line of lawn and garden care products in the nation.
Hi-Yield®
was developed in 1976 to enable dealers
to compete with the big box stores and still make
desirable profits.
For more information on
patron-ownership, visit
www.fertilome.com/ownership.
" green " label. The full line includes 29 items
American Made For American Lawns & Gardens
http://www.fertilome.com/ownership
May 2024

Table of Contents for the Digital Edition of May 2024
