May 2024 - 4

EDITOR'S LETTER
Zone Envious
Every time I get to the West
Coast, an affliction takes
over. Maybe it's happened to
you - or your customers -
especially if you live in a plant
hardiness zone on the lower or
higher end of the spectrum. I'm
comfortably in Zone 6a - right
in the middle - but often find
myself " pushing " my zone ... hence, my affliction.
It's called Zone Envy. And when I'm on the other
side of the country, I look around at the landscapes
with large, lush succulents and vines covered in rosy
red flowers and citrus trees bursting with fruit ... I can't
help but wish I could grow some of it at home - and
not just indoors in a container.
It happened at California Spring Trials recently, when
Team L&GR traveled the California coast to see the
plant breeders' new introductions for 2025. All those
beautiful annuals, perennials and even some vegetables
planted in the ground and filling containers made me
think of all the vegetables, herbs and flowers I started
from seed months ago and have been tending to with
heat mats and carefully timed supplemental lighting.
Writing this month's article " From Soil to
Centerpiece: Trends in Home Cutting Gardens " on page
12 (and being reminded of the beauty of CAST!) helped
assuage the feeling some, knowing that many of the
varieties can be grown as perennials in my zone.
Do you suffer from zone envy, too? Commiserate with
me at tmcpherson@greatamericanpublish.com.
New Adventures
I'd also like to share some
exciting changes at L&GR -
don't worry, I'm not going
anywhere! Instead, I'm thrilled
to introduce a newer face on our
team, Carly McFadden. She has
been the managing editor of our
sister brands Gift Shop®
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EDITORIAL ADVISORY BOARD
JD Boone
Melissa Frank
Jessie Jacobson
Jennifer Moss
Tiger Palafox
Stan Pohmer
Danny Summers
Kate Terrell
Dothan Nurseries
Weston Nurseries
Tonkadale Greenhouse
Moss Greenhouses
Mission Hills Nursery
Pohmer Consulting Group
The Garden Center Group
Wallace's Garden Center
Plus and
Stationery Trends and working behind the scenes on
L&GR. Now, she will be taking on a larger role as editorial
director. Please join me in officially welcoming Carly!
With this news, I also wish to bid a fond farewell to
Abby McGarry, who is due at the end of April with her
first child - a baby girl - and will be dedicating herself
full time to her sweet new bundle of joy. Welcome to the
adventure of a lifetime, Abby!
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Garden Retailer do not necessarily reflect those of the editors and publisher. Appearance
in Lawn & Garden Retailer does not constitute endorsement by Great American Media
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Winner of 2010, 2012, 2014, 2017 and 2018 EDDIE awards for Best Full Issue
@LGRmag
Teresa McPherson, MANAGING EDITOR
616-520-2163 | tmcpherson@greatamericanpublish.com
4 | LAWN & GARDEN RETAILER | MAY 2024
@lgrmag

May 2024

Table of Contents for the Digital Edition of May 2024

Editor's Letter
Table of Contents
Headlines/Calendar
Innovative Ideas: Can We Talk?
Green Goods: From Soil to Centerpiece: Home Cutting Gardens
Showcase: Garden Accents & Décor
Management: Revamp Your Retail Series: Pricing Products
Showcase: Birding & Wildlife
Management: Your Revenue Product Mix Matters
Showcase: Kid-Friendly
Marketplace
Ad Index
5 Minutes With ... : Karli Heineman
May 2024 - 1A
May 2024 - 1B
May 2024 - 1C
May 2024 - 1D
May 2024 - 1
May 2024 - 2
May 2024 - 3
May 2024 - Editor's Letter
May 2024 - 5
May 2024 - Table of Contents
May 2024 - 7
May 2024 - Headlines/Calendar
May 2024 - 9
May 2024 - Innovative Ideas: Can We Talk?
May 2024 - 11
May 2024 - Green Goods: From Soil to Centerpiece: Home Cutting Gardens
May 2024 - 13
May 2024 - 14
May 2024 - 15
May 2024 - 16
May 2024 - 17
May 2024 - Showcase: Garden Accents & Décor
May 2024 - Management: Revamp Your Retail Series: Pricing Products
May 2024 - 20
May 2024 - 21
May 2024 - 22
May 2024 - 23
May 2024 - Showcase: Birding & Wildlife
May 2024 - 25
May 2024 - Management: Your Revenue Product Mix Matters
May 2024 - 27
May 2024 - Showcase: Kid-Friendly
May 2024 - 29
May 2024 - Marketplace
May 2024 - 31
May 2024 - 32
May 2024 - Ad Index
May 2024 - 5 Minutes With ... : Karli Heineman
May 2024 - 35
May 2024 - 36
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