CONTENTS MAY 2024 | VOLUME 24 | NUMBER 5 12 From Soil to Centerpiece: Trends in Home Cutting Gardens On the Cover: Turn to page 12 for the latest trends in cut flowers and some new varieties to grow in a cutting garden. DEPARTMENTS 04 Editor's Letter 08 Headlines/Calendar 19 Revamp Your Retail Series: Pricing Products FEATURES GREEN GOODS From Soil to Centerpiece: Trends in Home Cutting Gardens Demand for fresh flowers continues to rise - here are some of the top trends in cut flowers and some new varieties to entice customers to grow a cutting garden. By Teresa McPherson MANAGEMENT Revamp Your Retail Series: Pricing Products The third in a five-part series, this article shares research findings that can help garden retailers fine-tune their pricing strategies. By Bridget K. Behe, Ph.D. Your Revenue Product Mix Matters Why are you what you sell, and why is this so important? By Tim Quebedeaux 26 v 26 Your Revenue Product Mix Matters 6 | LAWN & GARDEN RETAILER | MAY 2024 In This Issue: Digital Marketing Managing Inventory Eye-Catching Signage APRIL 2024 | LGRMAG.COM Missed our April '24 Issue? It's now available to view on lgrmag.com 12 10 Innovative Ideas: Can We Talk? By C.L. Fornari 16 Organic Garden Center Supplies Product Showcases: 18 Garden Accents & Décor 24 Birding & Wildlife 28 Kid-Friendly 30 Marketplace 33 Ad Index 19 34 5 Minutes with ... Karli Heineman By Teresa McPherson Selling More Pottery & Containershttp://www.LGRMAG.COM http://www.lgrmag.com