November/December 2024 - 12

GREEN GOODS
Flowers
'PAINTING
WITH
How ready-made landscape
plans can help garden centers
simplify landscape design -
and sell more plants.
By Teresa McPherson
T
hey say necessity is the mother of
invention, and it's true for Plant
By Number (PBN), a customizable
design tool that simplifies garden design
for homeowners. Founder Alexander
Betz has been in landscaping for
about 15 years, running a landscaping
company in New Jersey that does a
lot of installations. But when he first
started, he said the intricacies of the
landscape designs sometimes slowed
down his crews.
" Sometimes [my crews] had a hard
time following the plans and getting
the exact plants and the placement
correct. I spent most of my time on
the jobsite, putting the plants where
12 | LAWN & GARDEN RETAILER | NOVEMBER/DECEMBER 2024
'
they needed to go, then the guys
would install them. "
At that time, he said they were
using landscape fabric for the
majority of their installations to help
with weed suppression.
" One day it occurred to me, if I had
the plant already marked out and the
guys knew which one to associate with
each number, I wouldn't have to be
there the whole time, showing them
where to put the plant. So I rolled
out a big thing of landscape fabric,
took some sidewalk chalk and scaled
out one of our designer files - and
something really interesting happened.
Not only did I not need to be on-site
anymore, but they were actually
getting the installation done about
50% faster than before.
" It cuts out all the measurements,
which, for a more complex design,
can be really time consuming,
especially if you need to really nail
the spacing. That's where the genesis
of the project came from. "
Testing the Waters
Betz said PBN soft-launched in
2023 with a direct-to-consumer model
with minimal advertising to discover

November/December 2024

Table of Contents for the Digital Edition of November/December 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines/Calendar
Green Goods: 'Painting with Flowers'
Showcase: Outdoor Living
From the Road: Retail Inspiration Blooms in Chicago
Showcase: Pets
From the Road: Dallas Delights
Green Goods: Winners' Circle
Management: Staffing the Surge: Managing Increased Retail traffic
Showcase: Pots and Planters
Pohmer On ... : A Goal Without a Plan is Just a Wish
Marketplace
Ad Index
5 Minutes with: Heather Rollins
November/December 2024 - 1
November/December 2024 - 2
November/December 2024 - 3
November/December 2024 - Editor's Letter
November/December 2024 - 5
November/December 2024 - Table of Contents
November/December 2024 - 7
November/December 2024 - AmericanHort
November/December 2024 - Headlines/Calendar
November/December 2024 - 10
November/December 2024 - 11
November/December 2024 - Green Goods: 'Painting with Flowers'
November/December 2024 - 13
November/December 2024 - 14
November/December 2024 - 15
November/December 2024 - Showcase: Outdoor Living
November/December 2024 - 17
November/December 2024 - From the Road: Retail Inspiration Blooms in Chicago
November/December 2024 - 19
November/December 2024 - 20
November/December 2024 - 21
November/December 2024 - Showcase: Pets
November/December 2024 - 23
November/December 2024 - From the Road: Dallas Delights
November/December 2024 - 25
November/December 2024 - 26
November/December 2024 - 27
November/December 2024 - 28
November/December 2024 - 29
November/December 2024 - Green Goods: Winners' Circle
November/December 2024 - 31
November/December 2024 - 32
November/December 2024 - 33
November/December 2024 - Management: Staffing the Surge: Managing Increased Retail traffic
November/December 2024 - Showcase: Pots and Planters
November/December 2024 - Pohmer On ... : A Goal Without a Plan is Just a Wish
November/December 2024 - 37
November/December 2024 - 38
November/December 2024 - 39
November/December 2024 - Marketplace
November/December 2024 - 41
November/December 2024 - 42
November/December 2024 - 43
November/December 2024 - 44
November/December 2024 - 45
November/December 2024 - 46
November/December 2024 - 47
November/December 2024 - Ad Index
November/December 2024 - 49
November/December 2024 - 5 Minutes with: Heather Rollins
November/December 2024 - 51
November/December 2024 - 52
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