November/December 2024 - 37
POHMER ON ...
We're fighting
My company took a
completely different
approach and had a
different attitude in
dealing with the same
challenge and pressures.
and local governments fight to keep these in place;
increased taxes are the new funding mechanisms.
But we don't have to accept the premise that all these
challenges, obstacles and uncertainties will have a negative
impact on our sales or profits! I vividly recall when I led
the floriculture/lawn and garden programs for a national
mass merchandiser during a deep recession. As all of
our competitors reported lower quarterly sales using the
recession challenges to justify their lackluster performance,
the company I worked with reported stellar sales and
increased traffic. When asked by the financial community
why our performance was strong while our competitors
weren't, our CEO acknowledged that we were operating in
the same recession as our competitors; we simply chose
not to participate in it.
While our competitors simply hunkered down and
accepted the impact that the recession would have on their
business model, my company did a deep dive to identify the
recession impacts on the consumer, and developed solutions
and responses to help our customers deal with the recession,
and then created strategies, marketing tactics, assortment
changes, brand messages, and increased communication/
marketing. We used the recession as an opportunity to both
help our customers work through it, and to differentiate
ourselves from the competition. Simply put, my company
took a completely different approach and had a different
attitude in dealing with the same challenges and pressures;
we focused on delivering positive solutions to customers'
challenges, while our competition focused on trying to
protect their bottom line as best they could.
Navigating the Storm
You've seen this quote by William Arthur Ward from
me before, but it's even more applicable in today's time of
uncertainty, with the wind representing the approach to
1Industry Awareness Survey
AmericanHort is proud
to be the number one
advocate for the horticulture
industry, and we take that
responsibility seriously.
1
Collectively, the green industry holds over
2.32 million full- and part-time jobs and
contributes $348 billion annually to the
U.S. economy. That's big business, and it's
clear that we're stronger together.
Learn more at AmericanHort.org/Advocacy
A collective voice for the industry.
LGRMAG.COM | 37
for you!
https://www.americanhort.org/advocacy
http://www.LGRMAG.COM
November/December 2024
Table of Contents for the Digital Edition of November/December 2024
Editor's Letter
Table of Contents
AmericanHort
Headlines/Calendar
Green Goods: 'Painting with Flowers'
Showcase: Outdoor Living
From the Road: Retail Inspiration Blooms in Chicago
Showcase: Pets
From the Road: Dallas Delights
Green Goods: Winners' Circle
Management: Staffing the Surge: Managing Increased Retail traffic
Showcase: Pots and Planters
Pohmer On ... : A Goal Without a Plan is Just a Wish
Marketplace
Ad Index
5 Minutes with: Heather Rollins
November/December 2024 - 1
November/December 2024 - 2
November/December 2024 - 3
November/December 2024 - Editor's Letter
November/December 2024 - 5
November/December 2024 - Table of Contents
November/December 2024 - 7
November/December 2024 - AmericanHort
November/December 2024 - Headlines/Calendar
November/December 2024 - 10
November/December 2024 - 11
November/December 2024 - Green Goods: 'Painting with Flowers'
November/December 2024 - 13
November/December 2024 - 14
November/December 2024 - 15
November/December 2024 - Showcase: Outdoor Living
November/December 2024 - 17
November/December 2024 - From the Road: Retail Inspiration Blooms in Chicago
November/December 2024 - 19
November/December 2024 - 20
November/December 2024 - 21
November/December 2024 - Showcase: Pets
November/December 2024 - 23
November/December 2024 - From the Road: Dallas Delights
November/December 2024 - 25
November/December 2024 - 26
November/December 2024 - 27
November/December 2024 - 28
November/December 2024 - 29
November/December 2024 - Green Goods: Winners' Circle
November/December 2024 - 31
November/December 2024 - 32
November/December 2024 - 33
November/December 2024 - Management: Staffing the Surge: Managing Increased Retail traffic
November/December 2024 - Showcase: Pots and Planters
November/December 2024 - Pohmer On ... : A Goal Without a Plan is Just a Wish
November/December 2024 - 37
November/December 2024 - 38
November/December 2024 - 39
November/December 2024 - Marketplace
November/December 2024 - 41
November/December 2024 - 42
November/December 2024 - 43
November/December 2024 - 44
November/December 2024 - 45
November/December 2024 - 46
November/December 2024 - 47
November/December 2024 - Ad Index
November/December 2024 - 49
November/December 2024 - 5 Minutes with: Heather Rollins
November/December 2024 - 51
November/December 2024 - 52
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