September/October 2020 - 18

MARKETING
across the art, science, technology and business of plants.
But we cannot serve that up to kids " the old way. " Through
Seed Your Future's focus group research with kids across
the country - kids gave us some sage advice: stop using
" weird " words like " horticulture, " show them through
video and social media content how plants can change the
world, and have " cool " young people tell them about their
rewarding (#ILoveMyPlantJob) careers. They coined the term
" plantologist " instead of " horticulturist " and urged us to
connect plants to what they are already interested in such as
sports, fashion, medicine, technology, art and more.
We've created a few dozen videos already. Check them
out on our YouTube channel at www.youtube.com/c/
WeAreBLOOM/videos. We also are in year three of our
BLOOM! (www.WeAreBLOOM.org) campaign. Through
eye-catching content delivered both inside and outside the
classroom, BLOOM! is educating and inspiring young people
about the endless possibilities in " plantology. " Anyone can
download the free resources at www.Scholastic.com/BLOOM
(educator resources) and www.WeAreBLOOM.org/partners
(toolkit of materials).
But there's more you can do today. Create and share your
own fun videos. You likely have a team member who knows
how to create something fun that shows how cool your
company, your jobs and the work you do is. Let them film
something for you. Post them on social media. If you have
a retail store, get out the TV monitors and run your videos!
These will catch the eye of kids and families alike. Tell the
world how much you #ILoveMyPlantJob.
Together, we can ensure that the next generation emerges
from this pandemic with a life-long interest in plants,
gardens and gardening. Let's not miss this opportunity to
share the " green lining " and teach people how plants can
indeed cure, heal, soothe and inspire!
Susan E. Yoder, IOM, is the executive director of Seed Your
Future, a non-profit movement to promote horticulture and
inspire more people to pursue careers working with plants.
Reach her at syoder@SeedYourFuture.org.
We have over
ieti
ready to ship
today and always.
We're proud to have served you without
interruption throughout this challenging year!
1-800-486-2647
We inspire and educate the gardener within
general.sales@botanicalinterests.com
TM
Circle 109
18 | LAWN & GARDEN RETAILER | SEPTEMBER/OCTOBER 2020
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es
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http://www.youtube.com/c/ http://www.WeAreBLOOM.org http://www.Scholastic.com/BLOOM http://www.WeAreBLOOM.org/partners

September/October 2020

Table of Contents for the Digital Edition of September/October 2020

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