TOOLS TO GROW YOUR BUSINESS Getting Your Message in Front of the Right Audience on Social Media By Gail Pabst, marketing communications coordinator, National Garden Bureau Adding your location's address on social media is the first step to having the right audience see you. A recent study showed that posts with a location tagged received 79% more engagement than posts without a location. Here's how to do it. Facebook * Add your address to your business page bio. * Join local Facebook groups. Don't start your own Facebook group to get the word out about your business - join local groups that will let you post or answer questions to bring awareness to your business. Search groups by your city to find groups to join. * Facebook advertising lets you focus directly on your local audience. Instagram * Make sure your Instagram Business Profile and your Facebook Business Page are connected so that your specific location tag will show up as a taggable location on Instagram. (If you do not have these two connected, do it now!) * When creating your post: * Click on the " Add Location " button under the text box. * Scroll through or type in your location you would like to tag. * When the user clicks on the location on your post, they will be able to see the top results and recent posts from this location. * The geo-tag also shows where your business is located on a map and how far it is from the user's phone. * When creating your story: * After you upload your story, click on the square face and the first button is location. * From there you can search for your location and add it to the story. * When adding hashtags: * Always add your city in each post's hashtags. When people are searching by your city, your posts and profile will come up. * Always add your company name in the hashtags. On any and all social media platforms: * Add your location to your profile bio. * Add your location/city/name to hashtags and descriptions. PESTICIDE FREE INSECT CONTROL ® Uniquely Designed For * Maximum effectiveness * Weather resistance * Easy application * Appealing appearance * Reduced bycatch Advantages To Stocking * Customer loyalty * Increased sales * Marketing support * Bulk savings Targeted Pests * Spotted Lanternfly * Spring Cankerworm * Fall Cankerworm * Winter Moth * Gyspy Moth * Forest Tent Caterpillar Dealer Inquiries 800-379-9677 bpancoast@treebands.com Circle 106 12 | LAWN & GARDEN RETAILER | SEPTEMBER/OCTOBER 2021