September/October 2022 - 4

EDITOR'S LETTER
Back on the Show Floor
Is 2022 the Year of the Trade
Show? No sooner had I unpacked
from Cultivate'22 in Columbus,
Ohio, than I was re-packed for The
Garden Center Show in Milwaukee,
Wisconsin. The AmericanHort team
organized an exceptional face-to-face
Cultivate. The garden center tour
was full of merchandising ideas and
peer networking opportunities, the
daily keynotes were standing room only, the education tracks
well attended, and the trade show aisles buzzing with energy
throughout the show. Attendance numbers were close to prepandemic
levels, the folks at AmericanHort told us.
The Garden Center Show was a fantastic first-time event.
The garden center tour made stops at five IGCs, each with its
own distinct
personality.
The keynotes
and conference
sessions were
popular events
and the trade
show floor was
a hive of activity
for exhibitors
and garden
center attendees
as well. As the media sponsor, Lawn & Garden Retailer hosted
a Networking Lounge on the show floor, where keynotes and
attendees gathered to share ideas and answer questions.
L&GR Recognized
I'm thrilled to share that Lawn & Garden Retailer was
recently recognized as a finalist for the 2023 Eddie Award
for Best Single Issue by Folio: magazine, the magazine for
publishing professionals. With more than 1,300 entries for the
awards, L&GR's March 2022 issue rose to the top.
Mea Culpa
In my August article, " IGCs Get Creative to Avoid Holiday
Burnout, " some text was inadvertently omitted. The article
should introduce Gail and Vic Vanik, who have owned Four
Seasons Greenhouse and Nursery Inc. since 1998. In the
article, Gail should be quoted as saying that she adores the
holiday season. " I mean, I'm the gal that starts shopping for
Christmas in January, so burnout for me has really never
happened, " she says.
Gail goes on to explain that, with the advent of COVID, their
classes exploded in 2020, and due to social distancing, they
ended up running three classes every weekend day, " so there
was no time for a break. Since I teach all of our workshops
myself, that did get a little tiresome. " My apologies, Gail!
EDITORIAL
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CIRCULATION
AUDIENCE DEVELOPMENT
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Becky Stovall, 616.520.2138
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Kimberly Baker, 616.520.2135
kbaker@greatamericanpublish.com
Matt McCallum, 616.520.2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
JD Boone
Melissa Frank
Jessie Jacobson
Jennifer Moss
Tiger Palafox
Stan Pohmer
Danny Summers
Kate Terrell
Dothan Nurseries
Weston Nurseries
Tonkadale Greenhouse
Moss Greenhouses
Mission Hills Nursery
Pohmer Consulting Group
The Garden Center Group
Wallace's Garden Center
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4 | LAWN & GARDEN RETAILER | SEPTEMBER/OCTOBER 2022
Winner of 2010, 2012, 2014, 2017 and 2018 EDDIE awards for Best Full Issue

September/October 2022

Table of Contents for the Digital Edition of September/October 2022