September/October 2023 - 28

GREEN GOODS
A perennial
By Heather Machovina
focus
Darwin Perennials Day provided a look at new varieties and a new brand
introduction - while three retailers shared tips on how to sell more perennials.
D
arwin Perennials Day celebrated its 13th year in West
Chicago this summer, with attendees enjoying a day full
of suppliers, breeders, garden tours - including the
new variety showcase - and even a butterfly release. A fitting
ending to a day full of pollinator-friendly plant inspiration.
While I was able to view many of the new introductions
for 2024 from Darwin Perennials during California Spring
Trials (CAST) in March, it was a different experience being
able to see them in action in the trial beds. California had
some unusually wet weather at the beginning of the year
28 | LAWN & GARDEN RETAILER | SEPTEMBER/OCTOBER 2023
(we continued to experience the rain and even some hail
during our trip), which made it much more difficult for
growers to produce display plants that were the proper
size and flowering leading up to CAST. And, because these
plants were being grown as we were climbing out of the
winter months, most were greenhouse grown.
Seeing the new varieties growing outdoors in the trial beds
on the first day of summer allowed me to see how the spring
weather and heat impacted their growth compared to the
greenhouse-produced, potted plants from CAST. Some were

September/October 2023

Table of Contents for the Digital Edition of September/October 2023

Editor's Letter
Table of Contents
Headlines/Calendar
Editors' Picks
Marketing: How to Engage with New and Returning Customers
From the Road: Taking Third Place
Green Goods: A Perennial Focus
Marketing: 10 Tips to Maximize Your Email Marketing
Pohmer On ...: Headwinds or Tailwinds as 2024 Approaches
Visual Purchasing Guide
Ad Index
5 Minutes With ...: Hannah Brookfield
September/October 2023 - 1
September/October 2023 - 2
September/October 2023 - 3
September/October 2023 - Editor's Letter
September/October 2023 - 5
September/October 2023 - Table of Contents
September/October 2023 - 7
September/October 2023 - Headlines/Calendar
September/October 2023 - 9
September/October 2023 - 10
September/October 2023 - 11
September/October 2023 - Editors' Picks
September/October 2023 - 13
September/October 2023 - Marketing: How to Engage with New and Returning Customers
September/October 2023 - 15
September/October 2023 - 16
September/October 2023 - 17
September/October 2023 - From the Road: Taking Third Place
September/October 2023 - 19
September/October 2023 - 20
September/October 2023 - 21
September/October 2023 - 22
September/October 2023 - 23
September/October 2023 - 24
September/October 2023 - 25
September/October 2023 - 26
September/October 2023 - 27
September/October 2023 - Green Goods: A Perennial Focus
September/October 2023 - 29
September/October 2023 - 30
September/October 2023 - 31
September/October 2023 - Marketing: 10 Tips to Maximize Your Email Marketing
September/October 2023 - 33
September/October 2023 - 34
September/October 2023 - 34A
September/October 2023 - 34B
September/October 2023 - 34C
September/October 2023 - 34D
September/October 2023 - 35
September/October 2023 - Pohmer On ...: Headwinds or Tailwinds as 2024 Approaches
September/October 2023 - 37
September/October 2023 - 38
September/October 2023 - 39
September/October 2023 - 40
September/October 2023 - 41
September/October 2023 - Visual Purchasing Guide
September/October 2023 - 43
September/October 2023 - 44
September/October 2023 - 45
September/October 2023 - 46
September/October 2023 - 47
September/October 2023 - 48
September/October 2023 - 49
September/October 2023 - 50
September/October 2023 - 51
September/October 2023 - 52
September/October 2023 - 53
September/October 2023 - 54
September/October 2023 - 55
September/October 2023 - 56
September/October 2023 - 57
September/October 2023 - 58
September/October 2023 - 59
September/October 2023 - 60
September/October 2023 - 61
September/October 2023 - 62
September/October 2023 - 63
September/October 2023 - Ad Index
September/October 2023 - 65
September/October 2023 - 5 Minutes With ...: Hannah Brookfield
September/October 2023 - 67
September/October 2023 - 68
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