CONSUMER TRENDS " Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength. " Magenta spans a number of shades, from pinky purple to hints of violet. Here are some examples we found of Viva Magenta to bring to your benches in 2023. Rose of Sharon 'Magenta Chiffon' Spring Meadow Nursery Coleus 'Wildfire Smoky Rose' Terra Nova Nurseries Geranium 'Aristo Burgundy' Westhoff 16 | LAWN & GARDEN RETAILER | THRIVING IN 2023 Monarda 'BeeMine Red' Darwin Perennials