Thrive Guide - 2021 - 22

CONSUMER TRENDS
at the tips of its petals. We'd be remiss if we didn't
mention salvia's classic shade of purple, a near
match to Ultraviolet.
2019: Living Coral
The vibrant and cheerful shade brightens any space,
" symbolizing our innate need for optimism and
joyful pursuits, " according to Pantone. It embodies
connectiveness and energy, helping create human
connections. Pantone's COTY announcement also
took the time to mention the purpose of coral
ecologically, in a time in which scientists are calling
attention to the death of coral all over the world.
Coral is not a shade new to horticulture, either, with
many varieties effervescing this brilliant shade, but
called " apricot " or " salmon " or more simply " orange, " in
most cases. Living Coral is a more brilliant hue, which
can be found in 'Maverick Orange' geraniums from
Syngenta Flowers and 'Easy Does It' rosa floribunda or
agastache 'Kudos Coral' from Terra Nova Nurseries.
2020: Classic
Blue
It seems Pantone
knew how tumultuous
2020 would be, with
their return to this
simple and clean blue
shade. This restful
tone reminds us to
stay grounded as if
we're preparing to
watch the sun set or
standing at the edge
22 | LAWN & GARDEN RETAILER | THRIVING IN 2021
of water on a stormless day. " Classic Blue fosters
resilience, " according to Pantone.
This shade is tricky to replicate in our industry. The
closest could be cornflower, lobelia or agapanthus.
On the other end of the " blue " spectrum is a variety
like Corydalis flexuosa 'Porcelain Blue', which shows
off a brighter, lighter but also true-blue shade.
2021: Ultimate Gray & Illuminating
Two colors - Ultimate Gray and Illuminating - were
named as the Pantone Color of the Year selection for
2021. The two independent colors can come together to
create an aspirational color pairing, conjoining deeper
feelings of thoughtfulness with the optimistic promise
of a sunshine-filled day.
Illuminating is a bright and cheerful yellow sparkling
with vivacity, a warming yellow shade imbued with
solar power. The selection is also in line with The
National Garden Bureau's declaration of 2021 as
the " Year of the Sunflower, " as part of its " Year of "
program. In addition to its warm and summery
connotations, the sunflower (and all yellow blooms)
are important pollinator-friendly crops for lowmaintenance
gardening. It can be found in Syngenta
Flowers' Sunfinity and SunBelievable from Monrovia.
Ultimate Gray is emblematic of solid and
dependable elements that are everlasting and
provide a firm foundation. The colors of pebbles on
the beach and natural elements whose weathered
appearance highlights an ability to stand the test
of time, Ultimate Gray quietly assures, encouraging
feelings of composure, steadiness, and resilience.
Pantone is a registered trademark of X-Rite Inc.

Thrive Guide - 2021

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https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
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