Thrive Guide - 2021 - 4

CONSUMER TRENDS
Exploring the Future Trends of
Gardening Post-COVID-19
A wave of new gardeners is driving growth in the market; here's how to keep the momentum.
F
or the past 20 years, Garden Media Group
has looked into the crystal ball for future
trends. And this year is no different. The 2021
Garden Trends Report, " The Great Reset, " offers a
peek into what will be trending in horticulture in
2021 and beyond.
How the world will change post-COVID-19 remains
to be seen. But Katie Dubow, president of the
trendspotting firm, says one thing is for sure: We
are in the middle of A Great Reset.
" I have seen a lot of positive responses from
independent garden centers during the shutdown,
and they all have one common thread: Control-AltDelete, "
says Dubow. " This Great Reset is the biggest
opportunity our industry has been given to reboot,
recharge, and rebuild. What are you going to do
with it? "
Here are the six trends that will shape the future,
according to Garden Media Group.
1. Improve Era
The world watched as stores, including garden
centers, shifted their supply chain from in-store
4 | LAWN & GARDEN RETAILER | THRIVING IN 2021
to delivery and curbside pickup. To continue
to succeed, these pivots need to happen more
frequently and efficiently.
" Don't keep to the status quo by repeating what
you've been doing, " says Dubow.
The garden center customer has been trained,
perhaps by fire, to shop differently. They don't need
as many choices. Dubow says always opt for quality
over quantity.
Shoppers are also getting accustomed to new
technologies such as electronic payments and
touchless transactions.
Additionally, consumers want experiences, and
they want them outdoors. " Take a look at what your
business practices have been and continue to pivot
repeatedly each season, " she says.
2. Broadacre Cities
Inspired by a 100-year-old idea of famed architect
Frank Lloyd Wright, Broadacre Cities are super
grids of family plots on one or more acres of land.
These little homesteads were designed to help the
community thrive.

Thrive Guide - 2021

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