January/February 2023 - 6

HIGH PRESSURE PROCESSING
Pressure
Points
HIGH PRESSURE PROCESSING
EXCELS WITH PRODUCE
By Melinda Waldrop
Managing Editor
NEARLY 20 YEARS AGO, Good Foods
founder Kurt Penn saw what he believed to
be the future of food processing technology.
Today, the company he started is at the
forefront of adapting and advancing that
vision using the high pressure processing
that made such an impression.
Attending an industry trade show
around 2005, about the time he was
selling the company he owned then, Penn
saw his first HPP machine. At that time,
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JANUARY/ FEBRUARY 2 023
the technique, which immerses freshly
produced products in a cold-water bath
and applies uniform pressure of 87,000
pounds per square inch - equal to six
times that found at the deepest part of the
ocean - was being heavily used by the
meat industry as it looked for ways to meet
the USDA's zero-listeria tolerance policy.
HHP was proving to be effective at
killing food-borne pathogens while
also preserving the nutritional value,
appearance and taste that can suffer
when products are processed with
high temperatures.
 Just Juice, founded in 2016,
offers 18 SKUs of tropical juice.
Photo: Just Juice
" He really couldn't get it out of his
head, " said Joyce Longfield, Good Foods
principal of HPP applications. " Even
after he was done with the sale of Penn
Valley Farms to Perdue, he wanted to
start another food company, and he
knew that it needed to be utilizing the
HPP technology. So even before he had
founded Good Foods and had a single
recipe developed, he went out and bought
an HPP machine. Kind of the cart before
the horse, but from there, that has always
made our focus be that we are an HPP
company that makes food. "

January/February 2023

Table of Contents for the Digital Edition of January/February 2023

January/February 2023 - 1
January/February 2023 - 2
January/February 2023 - 3
January/February 2023 - 4
January/February 2023 - 5
January/February 2023 - 6
January/February 2023 - 7
January/February 2023 - 8
January/February 2023 - 9
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/2024-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2019
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