January/February 2023 - 7

HIGH PRESSURE PROCESSING
 High pressure processing is used to make Good Foods products, including its guacamole offerings. Photo: Good Foods
HPP innovation
The company's dips, dressings
and salads, made at its Prairie View,
Wisconsin, headquarters, are particularly
amenable to HPP. Fruits such as
avocados, sourced from its processing
facilities in Tacambaro, Michoacan,
Mexico, that go into its guacamoles
have a high water content and a solid
composition that can hold structure
during the pressurization process.
" Something like a strawberry or a
raspberry doesn't work so well going
through the HPP machine, because they
have an air pocket inside them and they
will collapse, " Longfield said. " They won't
hold the structure. Avocado in slices or
guac or mash won't collapse. That's why
it doesn't matter what the shape of the
size of your package is. You can put a
32-ounce juice bottle in there. "
Having been ahead of the HPP curve
in the mid-2000s, Good Foods is now
driving innovation in the industry. The
company did a small-scale launch of
skin care products using HPP last year
that proved the efficacy of the method.
Now, it's investing time and money to
investigate how to best market and
position skin care solutions to consumers
unused to the refrigeration that is
required for HPP products.
" We already have the data and the
results that demonstrated the benefit of
removing those chemical preservatives
and using HPP to be the preservation
method, " Longfield said. " Now it's just
really about figuring out how we make this
the most consumer friendly. We need to be
able to get them on board with changing
their routine, and that's a lot to ask. "
But like the Good Foods founder,
Longfield is bullish on HPP's application
in the skin care industry and beyond.
" I'm hoping the disruption of the
skin care industry will help shine some
light on where it's used in food and in
turn drive the demand for it from the
consumer side, " she said. " That will
help drive the demand for more HPP
products, the same way that consumers
demand clean labels, preservative-free,
low sodium. I'm hoping that with us
moving into the personal care side of
it, and that really bringing relevance
and awareness to the consumer, then
they'll be like 'Oh wait, this is also used
for food? Tell me more. What food is it
used for? Where can I find it?' "
Industry disruption
Errol Raghubeer was also an early
adapter of HPP technology. Raghubeer,
senior vice president of technology at
machine industry company JBT Avure, has
been working with HPP since the 1980s,
when he helped the U.S. Army study the
technology's suitability for use in MREs.
While that path ultimately did not
pan out because of shelf stability issues,
Raghubeer knew HPP had many potential
applications.
PRODUCE PROCESS ING
7

January/February 2023

Table of Contents for the Digital Edition of January/February 2023

January/February 2023 - 1
January/February 2023 - 2
January/February 2023 - 3
January/February 2023 - 4
January/February 2023 - 5
January/February 2023 - 6
January/February 2023 - 7
January/February 2023 - 8
January/February 2023 - 9
January/February 2023 - 10
January/February 2023 - 11
January/February 2023 - 12
January/February 2023 - 13
January/February 2023 - 14
January/February 2023 - 15
January/February 2023 - 16
January/February 2023 - 17
January/February 2023 - 18
January/February 2023 - 19
January/February 2023 - 20
January/February 2023 - 21
January/February 2023 - 22
January/February 2023 - 23
January/February 2023 - 24
January/February 2023 - 25
January/February 2023 - 26
January/February 2023 - 27
January/February 2023 - 28
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/2024-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2021
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2019
https://www.nxtbookmedia.com