July/August 2020 - 11

POTATO CHIPS
TRENDS
and Turner says when chip sales went
up, growers stepped up.
" We have growers who were working
24 hours a day, seven days a week, "
she said. " They added extra shifts so
they could get those potatoes washed
and graded to get to processors so
processors could keep up with the
higher demand they were seeing. "
The growers made it through by
holding on to what they had in storage
and parsing it out at a pace that meant
running out of supply at about the
same time they would have anyway,
Turner added.
" When growers store potatoes, the
longer you can store them for, there
becomes a premium for those longerstored
potatoes that can still meet the
quality, " Turner said. " Some of these
guys, part of their business plan is to
hang onto the potatoes in storage as
long as they can because they can get
the higher price.
" So maybe selling quicker, maybe
they didn't make as much as they could
" There was about a 22% increase in sales at
retail for potato chips for the period following the
implementation of restrictions in the U.S. "
- JOHN TOASPERN, CHIEF MARKETING OFFICER FOR POTATOES USA
have, but in the end, they were a lot
more fortunate than those growers out
West with billions of pounds of potatoes
with no home. "
Jason Davenport is president of Allied
Potato, with farms in California, Oregon,
Washington and Colorado whose output
is about 80% chipping potatoes. While
the supply of chipping potatoes typically
tends to run out in May and June from
storage areas, this year it was sooner
due to the heightened demand, he says.
" We (California) fill the May, June
and July gap with fresh crop chipping
potatoes, but this year we didn't plant
any opens or extras to cover some of
these gap situations - we only planted
for our contracts - so literally, there
were no extra potatoes to ship anyone
this year where typically customers
come down and buy from us when they
run short on supply, " he says.
While most processors were able
to source the chipping potatoes they
needed from alternate sources when
they experienced gaps in their regular
supply chains, Davenport says there
were some instances where processors
did turn to the glut of russets.
" There has been some russets meant
for the french fry market that have
gone into the chipping potato market, "
he says. " It's really not a detriment -
it's still a potato - it's just more of a
texture difference and difference in
sugar content. "
John Clement
Sales Manager
(419) 466-7881
j.clement@sormac-inc.com
Northwood, OH
Daniel Alu
Sales and Technical Support Manager
(567) 200-8424
d.alu@sormac-inc.com
www.sormac-inc.com
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July/August 2020

Table of Contents for the Digital Edition of July/August 2020

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