July/August 2021 - 10

CANNING
OUTREACH
Can it!
By Melanie Epp
Contributing Writer
CANNED GOODS DON'T ALWAYS
have the best
reputat ion with
consumers, but many of the more
common beliefs are nothing more
than myths. The truth is, though,
that canned goods are nutritional and
convenient.
At a time when the sector is seeing
significant growth due to the COVID-19
pandemic, it's a good opportunity to
clear up common misconceptions of this
often harshly judged category.
Common canning misconceptions
Ginny Hair, director of the Canned
Food Alliance, said the No. 1 myth
consumers believe about canned goods is
that fresh fruit and vegetables are more
nutritious than canned. Studies show,
though, that this isn't actually the case.
Apricots, for instance, have a very
short shelf life, which makes them an
ideal candidate for processing. A 2018
10 JULY/AUGUST 2 0 21
 Second-generation grower and Chairman of Pacific Coast Producers, Frank Muller (pictured in the
foreground) shows Tour attendees how a tomato harvester operates in his Woodland, CA field.
Journal of Food Science article on the
effects on the nutritional content of
apricots found that canning or freezing
apricots not only extends market
reach, but also provides comparable
or sometimes superior nutritional
content compared to fresh apricots.
The study found that beta-carotene,
phenols and antioxidant activity are
higher in canned and frozen products.
 Heart of California Orchard & Field Tour
attendees check out freshly harvested
California Cling peaches at Pacific
Coast Producer's plant in Oroville, CA
before they are canned.
CANNING INDUSTRY FOCUSED ON BUSTING
MYTHS, DRAWING NEW CUSTOMERS

July/August 2021

Table of Contents for the Digital Edition of July/August 2021

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https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/2024-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2023
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https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2022
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/january-february-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
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