July/August 2021 - 6

PACKAGING TRENDS
Future-proofing
your business
through packaging
COVID SHOWS NEED
FOR FLEXIBILITY, QUICK
TRANSITION IN PACKAGING
By Melanie Epp
Contributing Writer
IF THE COVID-19 CRISIS taught us
anything it's that preparing for the
unexpected is crucial to the success
of any business.
Over the last year and half, food
processors, in particular, found
themselves struggling to respond to
quickly changing demand. Factors
driving change include the growth
of e-commerce, increased focus on
hygiene, and continued efforts towards
sustainability. Three packaging
companies share their pandemic
experiences, providing valuable insight
into ways to future-proof your company.
E-commerce sees incredible growth
One of the main factors driving
change in packaging is the growth of
e-commerce, a sector that was already
seeing tremendous growth before
COVID threw the world into chaos. A
UK study shows that 83% of Brits plan
to continue to shop online at the same
rate or more after the pandemic. We
6
JULY/AUGUST 2 0 21
can expect much the same trend in
other parts of the world.
As a result, many food processors
will need to include different sized
packaging to meet both retail and
consumer demands. U.S.-based
machinery company Matrix has
seen a great deal of expansion in the
e-commerce channel with end users
looking for pre-packaged meal options.
" Specifically, we are seeing an
increase in the number of pre-packed
meals companies looking to provide
end users with all the ingredients they
need to create their own fresh meal
at home with minimum hassle, " said
Shawn Varela, Matrix regional sales
representative. " This, in turn, expanded
the need for gel and fresher packs used
to ship the fresh items to the customer. "
Fox Packaging also saw a tremendous
shift in the packaging sector during
the height of the pandemic. Across the
supply chain, prices increased and film
was not readily available. But at the
same time, demand shifted and rose
at a remarkable pace. And although
Fox Packaging's expertise is mostly
in fresh produce, flexible packaging
applications continue to expand to new
product lines and types, said Craig Fox,
vice president of sales.
" The stand-up pouch bag is a storeshelf
staple that has transitioned to
e-commerce, as it is a convenient design
for store presentation and shipping, "
he said.
Focus on hygiene drives packaging
sector
COVID-19 has also heightened
awareness around hygiene, as consumers
worry about
the risks associated
with the many hands that touch the
products they're consuming. Packaging
companies have responded en force by
adding new tamper-proof solutions that
provide retailers and consumers with
the reassurance they need. Jason Angel,
vice president of sales and marketing at

July/August 2021

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