May/June 2020 - 18

INNOVATION
LATEST PRODUCE PRODUCTS
 Yoom, a purple tomato from
Syngenta Seeds, won the
coveted Fruit Logistica Innovation
Award (FLIA) in 2020. Photos:
Melanie Epp
Purple tomato
wins coveted Fruit
Logistica award
SYNGENTA CLAIMS SECOND FLIA
AWARD FOR INNOVATIVE PRODUCE
By Melanie Epp
Contributing Writer
EACH YEAR, the Fruit Logistica
Innovation Award (FLIA) is presented
to outstanding innovations in the
fruit and vegetables supply chain.
This year,
the judges
received
more than 90 submissions, ranging
from new market ing ideas and
technological
innovations to novel
18 MAY/JUNE 2 0 2 0
packaging concepts, convenience
products and new fresh fruit and
vegetable varieties.
A jury of experts from retail,
wholesale distribution and technical
service sectors narrowed the list down
to the top ten, which were voted on by
more than 78,000 visitors.
Developed by Syngenta Seeds, Yoom
tomato won Innovation of the Year
for 2020.
Syngenta Seeds wins Innovation
of the Year
Earning about 30% of total votes,
Yoom tomato was the clear Innovation
of the Year award winner at Fruit
Logistica 2020. One of the clear
attractions to Yoom is its purple color.
Tomato enthusiasts will especially love
its balance of sweet and sour, and its
umami-like finish.
" These tomatoes are exactly what
consumers are looking for in the
grocery store, " said Erik Fyrwald, chief
executive officer at Syngenta. " They are
tasty, healthy and convenient.

May/June 2020

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