May/June 2021 - 7

FROZEN PRODUCE
TRENDS
According to AFFI's Power of Frozen Research, the
greater number of at-home dinners is driving 82%
of consumers to purchase more frozen food items.
Some 55% of sales are for lunch items, 43% for
snacks and 42% for breakfast.
they did pre-pandemic, including
different brands.
" All of our data suggests frozen
will remain a category heavyweight
for months and years ahead, as the
category attracts new and returning
customers who are relying on a variety
of frozen foods to make catering to
everyone's needs and preferences easy, "
said Seiling.
Frozen fruits and vegetables are
performing well with sales up 26% in
the category. Seiling said consumers are
drawn to the category for a variety of
reasons. Frozen produce helps reduce
food waste, and the variety of fruit and
vegetable offerings in the frozen aisle
make it easy to incorporate them into
any meal occasion.
" As a mom of two small kids, I rely
on the variety of frozen fruits and
vegetables to incorporate them into
any meal occasion, " said Seiling.
" Spiralized and riced vegetables are
commonplace now. We're seeing
the next
Beyond the shift from eating out to
dining in, frozen fruits and vegetables
meet growing demand for plant-based
foods, immunity-boosting foods and
personalized nutrition. They also
help consumers beat at-home cooking
fatigue by reducing shopping trips and
prep time.
Frozen produce a nutritionally
sound option
And whi le frozen fruits and
round of innovation in
frozen vegetables with family-sized
vegetables for roasting or grilling
and new varieties with global sauces
and seasonings. "
vegetables lack the allure that the fresh
category does, New York City-based
registered dietician and chef Abbie
Gellman said they're a nutritionally
sound option. Gellman advises health
professionals and consumers, food
brands and commodity boards on how
to make nutritious food taste good.
Frozen fruits and vegetables are
picked at peak ripeness and frozen
within hours. Valuable nutrients are
trapped during flash freezing, said
Gellman.
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May/June 2021

Table of Contents for the Digital Edition of May/June 2021

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https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
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