May/June 2022 - 7

FROZEN FOODS
CONSUMER TRENDS
offer full-meal alternatives for those
seeking smaller portion sizes or snacks,
and they offer plenty of convenience
products with an international twist
for those consumers seeking more
exotic flavors.
But
that's not all that's driving
growth. According to Alison Bodor,
president and CEO of the American
Frozen Food Institute (AFFI), the top
three purchase drivers for frozen foods
are ease of preparation, quick and easy
total meal solutions, and time savings.
" Core frozen food consumers also
stress taste and quality, " she said. " The
longer shelf life of frozen foods also
drove purchases as consumers were
looking for ways to reduce their trips
to the grocery store. "
Overall, frozen food sales reached
$66.4 billion in 2021, maintaining the
record levels first achieved in 2020
when food shopping was drastically
disrupted. Growth continues, especially
among millennial shoppers, which
" More frequent consumers are also
more likely to enjoy frozen not only as an
entrée, but also as a side dish or a complement
to a main dish. This is another indicator of
the appreciation for frozen's role in
making mealtime easier. "
- ALISON BODOR, AMERICAN FROZEN FOOD INSTITUTE
Bodor said is an important target
market across all frozen categories.
" Older millennials are the largest
segment of core frozen food shoppers,
meaning they enjoy frozen food daily
or every few days, " said Bodor. " More
frequent consumers of frozen foods plan
their use of frozen meals rather than
using them only as backup options.
More frequent consumers are also more
likely to enjoy frozen not only as an
entrée, but also as a side dish or a
complement to a main dish.
" This is another indicator of the
appreciation for frozen's role in making
mealtime easier. "
AFFI's recently conducted and
extensive retail market research,
" Power of Frozen, " showed that most
core frozen food shoppers (72%) mix
fresh and frozen when preparing meals.
Bodor said this trend means that core
buyers understand that fresh and frozen
are equal and valuable options, and
that the combinations lead to easier
meal preparation.
MADE IN
GERMANY
PRODUCE PROCESS ING
7

May/June 2022

Table of Contents for the Digital Edition of May/June 2022

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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/PRO/2024-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2024
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/PRO/2023-digital-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/PRO/july-august-2023
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2022
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https://www.nxtbook.com/greatamericanmediaservices/PRO/2022-digital-buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2020
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https://www.nxtbook.com/greatamericanmediaservices/PRO/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/PRO/august-2019
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https://www.nxtbook.com/greatamericanmediaservices/PRO/may-june-2019
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