May/June 2023 - 9
FROZEN FOOD TRENDS
fruit and vegetable purchases. Almost
one-third of the core consumers of
frozen food reported that they increased
their at-home freezer capacity during
the pandemic.
" Still, there's an opportunity for the
entire industry to leverage the many
noted advantages of frozen food to
support additional growth, " Young said.
While the majority of purchasers are
drawn by ease of preparation, convenience
and longer shelf life, consumers also said
packaging plays an important role.
" The core shoppers of frozen produce
noted that the most important packaging
features for them were resealable
packages, a variety of bag/serving sizes,
and microwaveable options, " Young said.
" These types of packaging options help
consumers as they integrate frozen fruits
and vegetables into their mealtime. "
The research also revealed the many
applications core consumers use frozen
produce for: as sides to an entree, in
Birds Eye, a Conagra brand, offers a range of frozen food offerings, including a line of cauliflower choices.
Photo: Conagra
smoothies, as a part of breakfast dishes
and in soups and casseroles.
Going forward, industry insiders say it
will be critical to help consumers purchase
a wider variety of foods more frequently.
" Ultimately, there are a variety of
ways that consumers can integrate frozen
fruits and vegetables into their meal
planning and shopping, " Young said.
" Processors have a special opportunity
to further promote the many meal
applications for frozen produce and drive
increased sales within the high market
penetration. "
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PRODUCE PROCESS ING
9
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May/June 2023
Table of Contents for the Digital Edition of May/June 2023
Table of Contents
Editor's Letter
Frozen frenzy
Proactive produce
Electric ride
Sustainable and safe
100 years of solutions
Product Focus section
Center for Produce Safety: Research rewards
The Pulse
Upcoming events
Advertiser Index
May/June 2023 - 1
May/June 2023 - 2
May/June 2023 - Table of Contents
May/June 2023 - Editor's Letter
May/June 2023 - 5
May/June 2023 - Frozen frenzy
May/June 2023 - 7
May/June 2023 - 8
May/June 2023 - 9
May/June 2023 - Proactive produce
May/June 2023 - 11
May/June 2023 - 12
May/June 2023 - 13
May/June 2023 - Electric ride
May/June 2023 - 15
May/June 2023 - 16
May/June 2023 - 17
May/June 2023 - 18
May/June 2023 - 19
May/June 2023 - Sustainable and safe
May/June 2023 - 21
May/June 2023 - 100 years of solutions
May/June 2023 - Product Focus section
May/June 2023 - 24
May/June 2023 - Center for Produce Safety: Research rewards
May/June 2023 - The Pulse
May/June 2023 - Advertiser Index
May/June 2023 - 28
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