NEW PRODUCTS MEAL KITS subscription service. Launched in 2017, Dinnerly is an affordable such service for working families and couples looking for quick weeknight cooking solutions. For $4.99 per serving (plus $8.99 shipping), customers receive pre-portioned ingredients and digital recipe cards for fuss-free meals. Meal kits are delivered weekly in most U.S. states. They contain seasonal ingredients for up to eight weekly recipes. Dinnerly recipes use five ingredients or less and take about 30 minutes to prepare. Meal options include pan-roasted harissa chicken with potatoes and spinach, and spaghetti and spicy sausage meatballs. Dinnerly markets itself as an affordable option. " Though there's been innovation in the meal kit space over the last several years, the most clear and important customer need has gone unaddressed - affordability, " said CEO and founder Fabian Siegel. " We are excited and proud to deliver a weeknight cooling solution that doesn't force customers to choose between convenience, quality and cost. The next step is making easy weeknight cooking accessible to millions more. " Bonduelle's Heat & Eat Harvest Dinnerly is a meal kit subscription service that launched in 2017. Items are delivered in an insulated box. Photo: Dinnerly Bowls are a no-fuss option for the health-minded consumer. 12 NOVEMBER / DECEMBER 2 019