NOVEMBER/DECEMBER 2020 CONTENTS COLUMNS The Process United Fresh PMMI 4 24 25 6 DEPARTMENTS The Pulse Calendar Advertiser Index What's on the Web 26 27 27 27 9 13 FEATURES 6 Creating a brand both kids and parents can love Focusing on changing dietary wants, trends for young children and their parents 9 Sormac scales up to meet growing demand Netherlands-based firm adds facilities, products to address vegetable demand 13 Improving produce distribution New strategies to improve, maintain fresh product 16 COVID trends Prepackaged produce, gravitation toward old standbys among buying habits 18 Uncertainty lingers in potato processing supply COVID situation leaves processing suppliers unsure how to proceed into 2021 20 Seeds of change Spinach specialist Eric Christianson focused on developing new varieties PRODUCE PROCESS ING 3 Sormac's vegetable-processing capabilities, on display here at Fruit Logistica, are being ramped up, including a new facility in Ohio. See Page 9. Photo: Melanie Epp ON THE COVER