September/October 2021 - 18

INDUSTRY MERGERS
Pleasant Partnership
TAYLOR FARMS' ACQUISITION OF
EARTHBOUND FARM PROVING TO
BE WIN FOR BOTH PARTIES
By Crystal Nay
Contributing Writer
WHEN MONTEREY COUNTY,
California-based Taylor Farms acquired
neighbor Earthbound Farm and Mission
Ranches in 2019, it was the ultimate
opportunity to bring Earthbound
ownership back onto its home turf on
California's Central Coast.
The two companies complemented
each other - Earthbound Farm has
been an organic produce leader for
nearly four decades, and Taylor Farms
has always sought to be a responsible
steward of the resources it uses.
With both of these companies
sharing a mission not only for the
land but also in business, the merging
of the teams seemed a very natural
fit. The merger also provided a rare
opportunity for Taylor Farms to reflect
16 SEPTEMBER /OCTOBER 2 0 21
on the " how " and " why " behind its
method of operation.
" We wanted the best ideas and
processes to win, and we learned a
ton from each other along the way, "
said T. Bruce Taylor, vice president of
organic at Taylor Fresh Foods.
" We wanted the best
ideas and processes
to win, and we learned
a ton from each other
along the way, "
- T. BRUCE TAYLOR, VICE PRESIDENT
OF ORGANIC AT TAYLOR FRESH FOODS
With the organic produce category
remaining on an incredible growth
trajectory, the combined teams from
Taylor Farms, Earthbound Farm and
Mission Ranches are putting forth
their best ideas and processes with
the goal of better serving the needs
of their customers, consumers and
communities. This synergy is seen in
Earthbound's knowledge and expertise
in organic farming and experience
building authentic relationships with
consumers, and in Taylor Farms'
operational excellence, leadership
in food safety and investment
commitments in sustainability from
seed to shelf.
" These combined strengths have
manifested themselves in a series of
projects across our business today, "
said Taylor.
Of those projects is the first consumerfacing
marketing campaign to drive
category growth for chopped salad
kits, a campaign Taylor Farms recently
launched. Another is the almost
unrecognizable legacy Earthbound
facility in San Juan Bautista, in which
Taylor Farms invested significantly for
new wash lines and facility upgrades
that were all focused on improving
quality and food safety.

September/October 2021

Table of Contents for the Digital Edition of September/October 2021

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