September/October 2021 - 6

THE PROCESS
ZEKE JENNINGS
Cutting sugar
naturally
Cutting down on sugar intake is a big goal
for many consumers. Walk down any soda
or juice aisle and there is a low- or no-sugar
option for most choices, i.e., Diet Coke and
Coke Zero Sugar.
Most contain sugar substitutes, such as
Zeke Jennings
Editor
aspartame, which have negative perceptions
among some consumers, although scientific
studies don't support the presence of serious
health risks.
Being able to reduce sugar without substitutes
could very easily catch on with the consuming public. In this
issue, we take a look at an Israeli startup that is using new
technology that naturally reduces sugar in natural sources, like
juice and honey. Better Juice's technology reduces sugar into
much less calorie dense molecules. Of course, the first question
that comes up is: Yeah, but does it affect the taste? It does reduce
the sweetness, but not at the same rate as reducing the sugar.
For example, 30% less sugar only means 10-15% less sweetness
using the technology. Check out the story on Page 6.
Over the past 18 months, I've haven't had too many opportunities
to actually visit farms or food production facilities. So, I was
thrilled to get an invite to a leafy greens greenhouse production
facility located very close to home. Revolution Farms, located in
Caledonia, Michigan, recently completed an expansion that gives
them more than 2 acres of growing space for a wide variety of
leafy greens. The company also is looking at herb production.
They were gracious hosts, and I appreciate the invitation. It's
always fun to see the work done up close. Check out the story
on Page 10.
Enjoy reading the latest issue of Produce Processing. We hope
you find it informative and entertaining.
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Human Resources dcarnes@greatamericanpublish.com
Editorial Advisory Board
Adrienne Seiling, American Frozen Food Institute
Rudi Groppe, Heinzen Manufacturing International
Lou Cooperhouse, Rutgers Food Innovation Center
Sherrie Rosenblatt, Can Manufacturers Institute
Leonard Batti, Taylor Farms, Salinas, California
ISSN 2375-3447
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Printed six times a year in the U.S.A. Copyright 2021
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September/October 2021

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