April 2019 - 32

GLOBAL PERSPECTIVES
PEI Focuses on Better, Not Bigger
Small Canadian island is major producer
of potatoes for Canada, northeast U.S.
By Melanie Epp
CONTRIBUTING WRITER
P
rince Edward Island (PEI) off the
east coast of Canada is home to just
152,000 people, but accounts for 25
percent of Canada's potato production.
Famous for its red sandy soil, the
island is just 5,660 square kilometers
of land, making it slightly larger than
Delaware. Producers know that there's
limited opportunities for expansion,
which is why the PEI Potato Board
makes better, not bigger, its focus.
PEI produces approximately 2.5 billion
pounds of potatoes each year, said PEI
Potato Board General Manager Greg
Donald. Of that, 60 percent is sold to the
processing sector, 30 percent is sold to
the fresh market and 10 percent is sold as
seed. Of the 30 percent sold to the fresh
market, approximately 40 percent goes
to the U.S.
PEI farmers mostly grow long and
round white potatoes, but they also
grow yellows and reds. There's growing
demand in the U.S. and Canadian
marketplace for yellow and red
varieties, though. There's also growing
demand for specialty creamer potatoes
and organic potatoes, Donald said.
The U.S. is also a significant market
for processed potato products from PEI
as well, especially in the northeast.
" There's
a
large
population
in
that part of the country, and we're
strategically located in proximity to
that market, " Donald said. " We have a
history of excellent quality, so we're able
to sell into that market. "
CONSUMER WANTS
With regards to fresh potatoes, the
bigger trends are around nutrition,
taste and convenience, Donald said.
Efforts continue around new varieties
that better meet these consumer needs.
Packers continue to develop new readyto-use
products.
" Consumers want something that
is healthy, they want to know the
nutrition side of it, and the trends in our
market tend to be smaller package sizes,
as well, " Donald said. " Consumers are
buying smaller portions more often. "
Other drivers of growth for processed
potato products include quick-service
" Consumers are buying smaller
portions more often. "
- Greg Donald, PEI Potato Board
32
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April 2019

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