January 2020 - 10

Potatoes USA CEO Blair Richardson
said the first full year of the campaign
exceeded expectations.
" We've partnered with a number
of different organizations directly,
like the Rock 'n' Roll Marathon,
but also associations that represent
dieticians and nutritionists.
They've
allowed us to talk about potatoes at
their different conferences and such,
so we're making significant in-roads
with those groups as well, " Richardson
said. " The primary thing I see is that
conversations about potatoes have
started to change in the United States;
they're taking a more positive tone.
Over 99% of all conversations on social
media are positive or are the types of
conversations we want to see. The 1%
that aren't positive are often neutral. "
The Idaho Potato Commission
(IPC) has been targeting athletic
audiences with its marketing efforts
for a number of years, said longtime
president and CEO Frank Muir. He
noted the sponsorship of the Famous
Idaho Potato Bowl college football
game, which he called a " four-hour
infomercial
promoting
potatoes
as
healthy, " as well as national television
spots during the Boston Marathon,
Ironman World Championship triathlon
in Hawaii and anytime Boise State
University football is on national TV.
" We want to explain to consumers
that potatoes are healthy and, from
our perspective, Idaho potatoes are the
best in the world, " Muir said. " All of our
research shows we've made great strides
on both points. "
INTERNATIONAL MARKETS
Twelve months ago, trade turmoil
was a major topic at Potato Expo.
While ongoing negotiations with
China remain in flux, several key
issues are moving toward resolve.
A new U.S.-Japan deal was reached,
which will immediately reduce and
eventually remove tariffs on American
frozen and dehy spuds. Japan is the No.
1 importer of U.S. potato products.
10
Spudman.com

http://www.Spudman.com

January 2020

Table of Contents for the Digital Edition of January 2020

January 2020 - 1
January 2020 - 2
January 2020 - 3
January 2020 - 4
January 2020 - 5
January 2020 - 6
January 2020 - 7
January 2020 - 8
January 2020 - 9
January 2020 - 10
January 2020 - 11
January 2020 - 12
January 2020 - 13
January 2020 - 14
January 2020 - 15
January 2020 - 16
January 2020 - 17
January 2020 - 18
January 2020 - 19
January 2020 - 20
January 2020 - 21
January 2020 - 22
January 2020 - 23
January 2020 - 24
January 2020 - 25
January 2020 - 26
January 2020 - 27
January 2020 - 28
January 2020 - 29
January 2020 - 30
January 2020 - 31
January 2020 - 32
January 2020 - 33
January 2020 - 34
January 2020 - 35
January 2020 - 36
January 2020 - 37
January 2020 - 38
January 2020 - 39
January 2020 - 40
January 2020 - 41
January 2020 - 42
January 2020 - 43
January 2020 - 44
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-potato-expo-2025-digital-guide
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2025
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2024
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-april-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-march-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-february-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-january-2023
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/spudman-july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2022
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/SPUD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/may-june-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/april-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/february-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/basf-2019
https://www.nxtbook.com/greatamericanmediaservices/SPUD/january-2019
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