Our new television spot is the perfect icebreaker. For years, our Idaho® Potato Farmer has been obsessed with finding the Big Idaho® Potato Truck. But he's got other interests too. In our latest commercial he gives us a glimpse at what he does when he's out chasing the Big Idaho® Potato Truck. Turns out Idaho® Potatoes are always top of mind, just like they are with consumers - partly thanks to this long-running TV campaign. Look for it airing nationwide on popular channels including CNN, Fox News, The Food Network, Headline News, Hallmark and more. Find out more at Idahopotato.comhttp://www.Idahopotato.com