JANUARY 2022 Issue 1 | Volume 60 contents 10 COLUMNS 6 Taking Stock 38 Potatoes USA 39 United Potato Growers of America 40 Idaho Potato Commission 41 National Potato Council 16 12 DEPARTMENTS 42 Calendar 42 Advertiser Index ON THE COVER FEATURES 8 State of the Industry Quarles, Toaspern offer insight into current state of potato industry 10 A family affair Growing Telford family has two large seed operations, Lost River Seed and Sun Valley Seed 18 New Norkotahs on the block 2021 certified seed data shows Northwest Norkotah varieties gaining acreage 4 Spudman.com 32 Using precision agriculture practices in potato production Latest podcasts with Kam Quarles of National Potato Council and John Toaspern of Potatoes USA https://spudman.com/ 29 New flux of potato-based beverages hitting market Spuds showing potential in growing plant-based category 25 Rethinking seed certification Vision 2026 program moving toward grower-focused seed potato certification system Mike Telford, front, with sons, left to right, Aaron, Mark, Ryan and Bob in front of a mound of russets. Photo: Bill Schaefer EXCLUSIVE ONLINE CONTENThttps://www.spudman.com/ http://www.Spudman.com