July/August 2021 - 13

Farms website also has plenty of recipes
created using the family's produce.
" I love working with chefs. Denver,
Boulder, Fort Collins, Longmont - we
have these massive chef scenes and I
love hanging out with them, so probably
that's spurred some of the content ideas
we've put out there, " Amber said. " But
it does give us the opportunity to talk
about where that food comes from and
build that connection. "
" It can be hard to get that story out, " she
added. " As farmers, I think we do struggle
to communicate how we take care of
our land and resources, the innovation
we have going on and all the different
practices we're trying to emulate. "
Strohauer Farms is a true family
operation. In addition to Harry serving
as president and Amber as COO, Harry's
wife, Katie, is the chief financial officer,
and their second daughter, April, is
currently helping in a management
role. Their youngest child, Tad, is a
teacher in San Diego. They also have a
dedicated staff, Amber said.
" All the varieties and changing
(packing lines) so frequently is a
" With the general public, there is this common
misconception out there that farmers are destroying the
soil. The soil is our most valuable resource. It's our legacy
- it's everything. No matter if you're conventional or
organic, soil is the passion of every farmer. "
- Amber Strohauer
challenge, " she said. " Everybody kind
of has their own area of expertise, and I
think they really take pride in it. "
Growing a wide variety of conventional
and organic potatoes isn't easy from
growing or a shipping standpoint, but
Harry said versatility and quality are the
established goals and credits everyone
on staff for buying in.
" We feel our conventional potatoes
are every bit as healthy and good as our
organic, but we realize not everyone
feels that way, " he said. " We just want to
be there to fill that market. "
- For more on Strohauer Farms, check
out episode 12 of " The Potato Field "
podcast.
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Spudman * July/August 2021
13

http://www.solutionsbyfox.com

July/August 2021

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