COMING TO LIFE While the vibe of Waterknot has progressed, the vibrant designs still speak to its mission of connecting people with joy and positivity, as well as the brand's commitment to sustainability and honoring the planet. Circle 169. ST: What seems to be performing well? Any new best-sellers? How about surprise hits? JN: Nature is dominant. It's really fun to see people transitioning to our broader line by embracing the beauty of landscape itself and not just the outdoor activities we have traditionally highlighted like hiking and cycling. The best-selling new artist card is Wondrous Fungi Birthday. Cate Andrews' painting is so evocative and beautiful, it's really no surprise. We are also licensing this illustration for a thank-you and it's been doing great, too. 30 Fall 2022 | STATIONERY TRENDS