Fall 2023 - 24

FEATURE
The Custom
P
ersonalized elements elevate printed pieces. And now that
events are back in swing, the custom stationery space finds
itself reinvigorated but evolved from 2020. Several players in the
space shared their thoughts on this crucial segment.
WEDDINGS
For starters, quantities are back up, noted Kathryn
Zumalt, owner of Smitten on Paper. " We've been surprised
to see a dramatic increase in the size of guest lists. If anything,
coronavirus seems to be responsible. People aren't taking for
granted being able to be together. "
In this climate, brides are not scrimping, explained Jennifer
Schlauderaff, product development manager at Carlson Craft.
24 Fall 2023 | STATIONERY TRENDS
That which is
Customer
personalized is always
impactful
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
" Save-the-Dates have become standard. Couples want friends
and family to reserve their date early. "
Schlauderaff also sees a resurgence in response/RSVP cards.
" These are a must-have that allows less tech-savvy guests
to respond. "
Meanwhile, printed invitations resonate in a digitally weary
world, Schlauderaff added. " The arrival of a printed invitation in
the mail is an event. It has an emotional impact that an e-invite
doesn't have. "
While Rhonda Marie, creative director at PrintsWell, sees some
couples doing RSVPs through websites, most want to personalize
their suite. " Custom monograms and crests containing
interlocking letters and artwork depicting the couples' story

Fall 2023

Table of Contents for the Digital Edition of Fall 2023

Table of Contents
Editor's Letter
Fresh Picks | Petite But Powerful
Cover Story | Design A to Z: Back to Basics
Feature | The Custom Customer
What's in the Cards | Lucky in Love: '24 edition
'24 Market Introductions | Smart Styling
The GCA Desk | A New Threat for Greeting Card Publishers
On Display
Show News
Event Calendar
Ad Index
P.S. | Desk & Office
Fall 2023 - 1
Fall 2023 - 2
Fall 2023 - Table of Contents
Fall 2023 - Editor's Letter
Fall 2023 - 5
Fall 2023 - 6
Fall 2023 - 7
Fall 2023 - Fresh Picks | Petite But Powerful
Fall 2023 - 9
Fall 2023 - 10
Fall 2023 - 11
Fall 2023 - 12
Fall 2023 - 13
Fall 2023 - Cover Story | Design A to Z: Back to Basics
Fall 2023 - 15
Fall 2023 - 16
Fall 2023 - 17
Fall 2023 - 18
Fall 2023 - 19
Fall 2023 - 20
Fall 2023 - 21
Fall 2023 - 22
Fall 2023 - 23
Fall 2023 - Feature | The Custom Customer
Fall 2023 - 25
Fall 2023 - 26
Fall 2023 - 27
Fall 2023 - What's in the Cards | Lucky in Love: '24 edition
Fall 2023 - 29
Fall 2023 - 30
Fall 2023 - 31
Fall 2023 - '24 Market Introductions | Smart Styling
Fall 2023 - 33
Fall 2023 - The GCA Desk | A New Threat for Greeting Card Publishers
Fall 2023 - 35
Fall 2023 - On Display
Fall 2023 - 37
Fall 2023 - Show News
Fall 2023 - 39
Fall 2023 - Event Calendar
Fall 2023 - Ad Index
Fall 2023 - P.S. | Desk & Office
Fall 2023 - 43
Fall 2023 - 44
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https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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